How has local media and advertising changed most over the past 25 years? It’s a heck of a lot more fragmented, says Joe Naylor. Now an advisor at 19Y Advisors, Naylor is a credible witness on this topic, given two decades in local media sales for giants such as Cox Media Group and EW Scripps.
hat can one middle-America city tell us about trends in local advertising and marketing? This is a question we posed to Houston Chronicle’s SVP of Advertising Ryan Kedzierski at L26. According to Kedzierski, it’s hard out there for local publishers given media fragmentation, but there are bright spots.
Within the broader trend towards democratization of tech and media for SMBs, the barriers for TV and video ads have dropped dramatically. SMBs have always wanted their own TV ads, but it’s been out of their reach. So what has changed?
With the rise of AI engines comes the need to learn the still-opaque and quickly-developing art of AI optimization (AIO), also known as generative engine optimization (GEO). Just when you mastered SEO, this comes along.
One of the places AI is being integrated in local business marketing is responding to reviews. This was an example cited several times at Localogy’s L26. What’s the opportunity to do this? What are pitfalls? And who’s doing it right?
One of the biggest questions looming over the digital media sphere is the degree to which traditional SEO carries into the emerging art of AI SEO, or GEO. Though this is a moving target given the pace of AI market shifts, the answer appears to be that some, but not all, SEO primes the pump for AI SEO.
How do you squeeze more value out of your product and find partners to help scale and distribute it? Upwork did just this tells us how…
What are the dynamics that rule the current fundraising environment? The answer is different, depending on whom you ask. So we did the asking at L25…
Location Intelligence is all about data that radiates from both places and people. What are best practices in utilizing it in localized brand marketing? We tackled this question in a series of case studies at L25.
The end-to-end cycle from product inception to release is a long and winding road, whose playbook continues to develop. How are two companies navigating such strategies? We talk to Hibu and Ansira.
Most tech startups do PR wrong. How should they be thinking and acting? JOTO PR Disruptors’ Karla Jo Helms has answers.
Search is changing rapidly in the AI era. What does it mean for local marketers? Places Scout founder Mark Kabana gives us his take…
How is social media changing amidst the rise of AI? Monica Ho has a front-row seat and shares her observations and insights with the L25 audience.
10x-ing revenue to $200 million is no easy feat. How is it done? Scorpion Chief Revenue Officer Jamie Adams did it and tells us how.
What’s the impact of organic social media marketing when done right, and how is that evolving in the AI age? We tackled this in a
People often think of Amazon’s growth in advertising in a search or display sense on Amazon.com. But what about its endeavors into streaming? We heard
AI has its own flavor of content optimization that businesses need to sharpen. Enter generative engine optimization (GEO), which was the topic of an L25
SEO is all about reverse engineering Google’s ranking factors. And that’s a moving target. Andrew Shotland’s lifelong mission has been to follow that target, and
Do SMBs really want AI tools to help them run their businesses? We found out using original data from Localogy and Duda, and presented it during a session at L25.
Today’s SMB continues to evolve, given several macro factors. How do today’s SMB profile and how does it differ from ten years ago? No one
