What’s the impact of organic social media marketing when done right, and how is that evolving in the AI age? We tackled this in a session at L25…
The Truth is in the Numbers: The Impact of Organic Social
How can organic social media management drive user retention, product adoption, and performance marketing? We’ll uncover data-backed answers.
Speakers
Ross Gray, Cloud Campaign
Key Takeaways
- Like search, social media has become a staple of brand marketing and SMB promotion alike.
- Also like search, it has a unique playbook for maximizing one’s presence and promotion.
- But unlike search and the pervasive SEO industry, social best practices aren’t discussed as much.
- But when done right, organic social can have a sizable impact on SMBs marketing.
- This is important because multimedia has an outsized impact on social post performance.
- However it’s time-consuming – especially for SMBs – to produce the right images & video.
- Enter generative AI and its democratization of media creation.
- According to Gray, it can streamline social post creation such as impactful images.
- Taking it a step further, AI can be trained to automatically create fitting images.
- Going yet another step, the opportunity is to train AI to create images that capture different locales.
- For example, home services pros can have generative AI images that show endemic qualities.
- That can include things like Spanish-style clay roof tiles in Florida versus shingles in New England.
- This can help SMB SaaS providers scale and automate social posts for nationwide local businesses
