How has local media and advertising changed most over the past 25 years? It’s a heck of a lot more fragmented, says Joe Naylor. Now an advisor at 19Y Advisors, Naylor is a credible witness on this topic, given two decades in local media sales for giants such as Cox Media Group and EW Scripps.
“This starts to….provoke various thoughts on Amazon as an SMB channel.” Subscribe to This Week in Local on Apple, Spotify, YouTube or wherever you get your podcasts. In Episode 45 of
“If you’re under 30 years old, you’ve probably…never paid for a subscription to a news-based product.” Subscribe to This Week in Local on Apple, Spotify, YouTube or wherever you get your
The digital out-of-home (DOOH) ad sector just got its latest set of standards. The World Out of Home Organization (WOO) has launched what it calls Global OOH Audience Measurement Guidelines to standardize ad measurement.
Marketers are struggling to keep up with consumers as the number of channels and platforms grows. Multiple studies and trend data offer a complex portrait
