Pro Features

Yelp’s Request-a-Call is Like a DVR for Inbound Leads

Yelp is rolling out a new feature known as Request a Call. As its name suggests, this lets Yelp users request phone calls from businesses to ask questions, scope a job or get a service quote. We examine drivers & dynamics.

Benchmark Bytes

Benchmark Bytes: Where Have SMBs Shifted to Online Services?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Augmented reality

Google ‘Multisearch Near Me’ Blends Local & Visual

Google’s new “Multisearch Near Me” l lets users search using visuals (image files or live camera feed) to launch local searches for similar items. We’re talking clothes (retail) or food (restaurants). We dive in.

Pro Features

Instagram Rolls Out Product & Service Quotes

Instagram continues to get more shoppable. In line with the broader shoppability trend, it’s finding more ways to be a place to discover products, and transact. The latest is product and service quotes from businesses. We examine.

Foursquare

TikTok Raises its Location-Intelligence Game

There’s no question that TikTok is the latest phenomenon in social media. Extending from that is its positioning as a brand marketing powerhouse. But what about local? It answered that question with a new Foursquare partnership.

Benchmark Bytes

Benchmark Bytes: How Many SMBs Utilize SaaS?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Privacy

Are Streaming and CTV Primed for a Privacy-First Era?

The privacy reform of the past few years has upended the ad world. But how will that apply to streaming video and connected TV advertising (CTV)? These areas are growing and are less impacted by things like Cookie depreciation and iOS app tracking restrictions.

Pro Features

TikTok Continues World Domination

To validate TikTok’s ongoing growth trajectory, its latest milestone came in its Q1 dominance. Sensor Tower reports it was the most downloaded mobile app globally, to the tune of 175 million downloads. We examine.