AI Pricing: What Will the Market Bear?
perplexity

AI Pricing: What Will the Market Bear?

In the early stages of AI’s current wave, there’s still lots of experimentation. Most of that is around where the technology works and doesn’t work, as we examined yesterday. But it’s also about the all-important matter of price elasticity. What are users willing to pay, and how does pricing impact demand?

AI Marketing Research Localogy
AI

Silver Bullets & Slam Dunks: When Does AI ‘Need Not Apply?’

AI is great at some things but not others. And it’s not a silver bullet for everything, as its current hype cycle may have you believe. In fact it can do more harm than good in some situations, according to our research, such as marketing software to SMBs that’s labeled as “AI-powered”

Bluehost

Flexible & Frictionless: A Conversation with Bluehost

To get more color on Bluehost’s evolutionary path and directional heading, we recently had the chance to catch up with CEO Sachin Puri. Appointed to the role in May, Puri takes over at a time when Bluehost has ample momentum and velocity. So what’s the vision, and where will Bluehost go next?

eCommerce

Wix and Alibaba Help SMBs Find Their Inner Merchant

Wix and Alibaba this week announced a new strategic partnership meant to help SMBs launch and grow their eCommerce efforts. The collaboration will give Wix customers an inside track to Alibaba’s eCommerce functions while giving Alibaba customers an inside track to Wix websites and storefronts. 

Pro Features

Retail Media Gets Immersive

Retail media is the new hotness. The trend has accelerated over the past half-decade as retailers saw the opportunity to use their physical spaces as

AI

What’s Behind Birdeye’s New Social AI Publishing Agent?

Hyperlocal marketing platform Birdeye last week launched its latest feature: Social AI publishing agent. As the newest component of its BirdAI suite, the feature is meant to automate and customize the end-to-end social media publication process for hyperlocal and multi-location brand marketers.

Pro Features

Google AI Mode Gets Chatty

The latest update to Google’s AI Mode doubles down on its central conversational component. Specifically, it’s voice-enabled. With the new Search Live integration, users can launch open-ended voice dialogues with AI mode. This is accessible in the Google mobile app by tapping the “Live” icon.

Pro Features

Wix Acquires Base44 for AI-Fueled Coding

Wix is the latest company to jump on the AI trend with the acquisition of Base44. The new addition to the Wix family offers a conversational UI that helps developers – and non-developers for that matter – build web experiences in a no-code way.

ActiveCampaigns

SOCi and ActiveCampaign Balance Personalization & Automation

Soci has announced a new collaboration with ActiveCampaign, which fuses both companies’ AI-driven tools into an automation and time-saving resource for multi-location brand marketers. This builds on an existing partnership and product integration between Soci and ActiveCampaign.

Evocalize Pioneers Co-Marketing Network for Real Estate
Evocalize

Evocalize Pioneers Co-Marketing Network for Real Estate

Multi-location brand marketing platform Evocalize this week launched a new Co-Marketing network for real estate and mortgage brands. Its main function is to connect local retail loan officers and real estate agents to join forces, multiply potency, and share costs in their digital marketing efforts. 

Yext Research Synthesizes Marketing Insights for the AI Era
AI

Yext Research Synthesizes Marketing Insights for the AI Era

Yext on Friday brought together several orbiting functions into what is known as Yext Research. As its name advertises, this is an intelligence engine that feeds its users – including CMOs and SEO practitioners – inputs and variables that help them make informed marketing decisions.

Google Advances Aerial eCommerce
Amazon

Google Advances Aerial eCommerce

oogle’s drone delivery division, Wing, just pushed things forward in localized aerial eCommerce delivery, in partnership with Walmart. This follows similar moves and geographic expansions from Amazon, signaling an ongoing land grab – or airspace grab – in last-mile delivery to local markets.

AI

Qualifying the SMB ‘Don’t Say AI’ Principle

Recent Localogy research revealed some SMB apprehension around AI adoption. Does this mean that you should never say “AI” when marketing or selling software to SMBs? The short answer is that “it depends.”

Will AI Automation Elevate or Eviscerate? A Conversation with Evocalize
AI

Will AI Elevate or Eviscerate? A Conversation with Evocalize

Meta made big headlines last week by revealing the levels of automation on its ad tech horizon – everything from ad creative to budgeting to campaign management. We talk to Evocalize CEO Matthew Marx about what it all means and who it affects.

Precisely Builds an AI Engine for the Physical World Localogy
Location Intelligence

Precisely Builds an AI Engine for the Physical World

ocation Intelligence and data management provider Precisely today joined the expanding ranks of companies bringing AI into the fold. Though the company isn’t new to AI, this latest move buttresses its data offerings with things like an AI-powered Address Proximity Search. 

What’s Behind Shopify’s New AI-powered Features & Integrations Localogy
AI

What’s Behind Shopify’s New AI Integrations?

Shopify recently launched a batch of AI-powered features to help its merchants beef up their online stores in automated ways. This takes form throughout Shopify’s suite, including an AI generator for creating product images, banner ads, and other visual assets.