Pro Features

What’s the Opportunity in SMB On-Prem Content Streaming

Atmosphere closed a $100 million Series C funding round this week. The company streams ad-supported, license-free video in various SMB locales including 19,000 bars, restaurants and appointment-based (read: waiting room) offices. We examine.

Advertising

Twitter’s MoPub Sale and the State of Digital Media

Twitter this week completed the sale of MoPub, the ad-tech company it acquired in 2013. Could this be emblematic of the state of digital advertising, including a privacy-driven shift to all-things first party? We examine.

creator economy

The Creator Economy Finishes 2021 Strong

The creator economy keeps rolling. For those unfamiliar, it’s comprised of the online performers, etsy artists and cooking shows of the world. We examine the latest company launches, products and funding rounds to address this opportune segment.

Benchmark Bytes

Benchmark Bytes: Where Do SMBs Need the Most Help?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

conversational commerce

Will Conversational Commerce Collide with Wearables?

Conversational commerce involves messaging apps’ growing role as a vessel for marketing and customer support. Meanwhile, wearables are a rapidly growing form factor for our daily digital interactions. Will the two collide?

Adobe

Adobe Launches Express Lane for SMB Creators

Adobe’s latest move was this week’s launch of Creative Cloud Express. The mobile and web app is meant to further democratize creative tools by simplifying them for SMBs and solo creators. We examine.