One growing media channel continues to be on-prem content streaming. Not necessarily new (erstwhile the domain of DOOH), the sector has begun to advance in new directions. And TikTok is the latest to jump on board.
Data software provider Precisely announced today that will acquire location intelligence firm PlaceIQ. Precisely is owned by Clearlake Capital Group and TA associates – both private equity firms that continue to make moves in local commerce. We examine dynamics & drivers.
As you may have heard, Microsoft announced today that it will acquire game studio Activision Blizzard. But the biggest question is why. We examine the drivers, dynamics and implications for local commerce.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Microsoft is joining the RaaS landscape, or at least it will soon. February 1 marks the general availability of Microsoft Cloud for Retail. It’s is all about federating data to inform strategy and optimize operations – everything from inventory to store layouts.
Hibu has launched of its latest product: Hibu Assistant. This helps SMBs with a range of functions in Hibu’s digital marketing suite. That includes more automation in email marketing and messaging to save SMBs time. We examine.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Atmosphere closed a $100 million Series C funding round this week. The company streams ad-supported, license-free video in various SMB locales including 19,000 bars, restaurants and appointment-based (read: waiting room) offices. We examine.
Twitter this week completed the sale of MoPub, the ad-tech company it acquired in 2013. Could this be emblematic of the state of digital advertising, including a privacy-driven shift to all-things first party? We examine.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
