Hyperlocal marketing platform Birdeye last week launched its latest feature: Social AI publishing agent. As the newest component of its BirdAI suite, the feature is meant to automate and customize the end-to-end social media publication process for hyperlocal and multi-location brand marketers.
In this edition of Localogy’s Local Radar, we examine newly funded companies Definely, Toma & Blackbird
The latest update to Google’s AI Mode doubles down on its central conversational component. Specifically, it’s voice-enabled. With the new Search Live integration, users can launch open-ended voice dialogues with AI mode. This is accessible in the Google mobile app by tapping the “Live” icon.
Local marketing powerhouse Scorpion today announced a partnership with Clio to power a new attribution tool to track campaign effectiveness for law firms. The goal
Wix is the latest company to jump on the AI trend with the acquisition of Base44. The new addition to the Wix family offers a conversational UI that helps developers – and non-developers for that matter – build web experiences in a no-code way.
Soci has announced a new collaboration with ActiveCampaign, which fuses both companies’ AI-driven tools into an automation and time-saving resource for multi-location brand marketers. This builds on an existing partnership and product integration between Soci and ActiveCampaign.
Multi-location brand marketing platform Evocalize this week launched a new Co-Marketing network for real estate and mortgage brands. Its main function is to connect local retail loan officers and real estate agents to join forces, multiply potency, and share costs in their digital marketing efforts.
Network Solutions today announced that it will merge its products and branding with its corporate sibling Web.com. The combined product will be branded as Network
Yext on Friday brought together several orbiting functions into what is known as Yext Research. As its name advertises, this is an intelligence engine that feeds its users – including CMOs and SEO practitioners – inputs and variables that help them make informed marketing decisions.
oogle’s drone delivery division, Wing, just pushed things forward in localized aerial eCommerce delivery, in partnership with Walmart. This follows similar moves and geographic expansions from Amazon, signaling an ongoing land grab – or airspace grab – in last-mile delivery to local markets.
Recent Localogy research revealed some SMB apprehension around AI adoption. Does this mean that you should never say “AI” when marketing or selling software to SMBs? The short answer is that “it depends.”
Meta made big headlines last week by revealing the levels of automation on its ad tech horizon – everything from ad creative to budgeting to campaign management. We talk to Evocalize CEO Matthew Marx about what it all means and who it affects.
ocation Intelligence and data management provider Precisely today joined the expanding ranks of companies bringing AI into the fold. Though the company isn’t new to AI, this latest move buttresses its data offerings with things like an AI-powered Address Proximity Search.
Shopify recently launched a batch of AI-powered features to help its merchants beef up their online stores in automated ways. This takes form throughout Shopify’s suite, including an AI generator for creating product images, banner ads, and other visual assets.
As TikTok’s fate as a U.S. operation continues to fluctuate, one hypothetical continues to tickle our speculative interest: What does a post-TikTok America look like?
As with all forms of emerging tech, the primary question on our minds is how it applies to SMBs. And do they actually care about
As you likely know by now, Meta is currently fighting a lawsuit brought by the U.S. Federal Trade Commission, which alleges that the tech giant has engaged in unfair trade practices. So to make sense of it – as with all-things antitrust – we turned to our go-to legal expert James Ward.
Most brands in crisis rush to fix the optics, but never stop to measure the real size of the vacuum they’re trying to fill in
The decibel level for AI continues to rise in the tech press and analyst corps. Though it’s overhyped to a degree and doesn’t apply to
One looming question in Google’s AI embrace is how it impacts the way it serves ads. Google took steps to answer this question over the past week. We assemble the evidence.
