Out of home

TikTok Jumps into DOOH

One growing media channel continues to be on-prem content streaming. Not necessarily new (erstwhile the domain of DOOH), the sector has begun to advance in new directions. And TikTok is the latest to jump on board.

M&A

Precisely to Acquire Place IQ

Data software provider Precisely announced today that will acquire location intelligence firm PlaceIQ. Precisely is owned by Clearlake Capital Group and TA associates – both private equity firms that continue to make moves in local commerce. We examine dynamics & drivers.

Pro Features

Microsoft ‘Cloud for Retail’ Joins the RaaS Race

Microsoft is joining the RaaS landscape, or at least it will soon. February 1 marks the general availability of Microsoft Cloud for Retail. It’s is all about federating data to inform strategy and optimize operations – everything from inventory to store layouts.

Pro Features

What’s the Opportunity in SMB On-Prem Content Streaming

Atmosphere closed a $100 million Series C funding round this week. The company streams ad-supported, license-free video in various SMB locales including 19,000 bars, restaurants and appointment-based (read: waiting room) offices. We examine.

Advertising

Twitter’s MoPub Sale and the State of Digital Media

Twitter this week completed the sale of MoPub, the ad-tech company it acquired in 2013. Could this be emblematic of the state of digital advertising, including a privacy-driven shift to all-things first party? We examine.

creator economy

The Creator Economy Finishes 2021 Strong

The creator economy keeps rolling. For those unfamiliar, it’s comprised of the online performers, etsy artists and cooking shows of the world. We examine the latest company launches, products and funding rounds to address this opportune segment.