Google

Google Elevates Mapping and Visual Search

Google’s annual Search On event featured several updates to core search and orbiting products like Maps. Given the prominence and centrality of mapping to local commerce, we’ll start there. We break down the drivers and dynamics.

Augmented reality

Niantic Accelerates the Real-World Metaverse

Niantic has accelerated its “real-world metaverse” ambitions by launching Lightship for Web. This makes its platform more accessible and scalable by making it web-enabled (as opposed to apps). We examine strategic drivers & dynamics.

KOA

SOCi Ventures Outdoors with Kampgrounds Deal

Multi-location marketing firm Soci has announced a new deal with outdoor hospitality brand Kampgrounds of America (KOA). Soci now becomes the platform of choice for KOA. We examine drivers and dynamics

Pro Features

The New Face of SMBs: A Conversation with Yelp

In the local media and commerce sectors, we continue to see rapid product evolution. But we’re also tracking another evolution: SMBs themselves. How are they advancing? We discuss with Yelp SVP Chad Richard.

Newfold Digital

Bluehost Launches eCommerce Tool for SMBs

Bluehost announced a tool that will help SMBs manage their online stores. Known as Online Store, it boasts the ability to get up and running quickly including storefronts, product pages and payment processing.

Apple

The Duopoly Faces a New Challenger: Apple

The Google-Facebook duopoly that’s ruled digital advertising for the past decade continues to erode. That statement is usually made in light of Amazon but we’re talking here about a different player: Apple.

hyperlocal

Meta Walks Back Hyperlocal Efforts

Meta’s hyperlocal play, Facebook Neighborhoods, recently took a step back. It was meant to be Facebook’s answer to NextDoor but it turned out to be too onerous and unfocused, so Meta is pulling the plug on October 1.

Instagram

Instagram Leans Into QR Codes

Instagram is the latest to jump on the latest wave of QR code interest. It has begun to quietly roll out QR codes as an option to share content such as posts, Reels, profiles and locations.

Pro Features

TikTok Raises its Local Game

TikTok’s new “Nearby” feed spotlights local content that’s been location-tagged near a given user, such as local businesses.¬†Does this signal a more targeted local strategy, with monetization to come next?