Stripe Outperforms a Mixed Market Localogy
Fintech

Stripe Outperforms a Mixed Market

As Stripe gears up for an IPO on the horizon, it’s signaling a strong position, including lots of cash, and top-line growth. We break down its recent annual letter.

Is Mapping Getting More Accurate? Localogy
Pro Features

Is Mapping Getting More Accurate?

Google has improved its device orientation standard. This takes form in the Fused Orientation Provider (FOP) API used by developers who build mapping functionality in their apps using Google’s underlying mapping technology.

TikTok Boosts eCommerce with Computer Vision
eCommerce

TikTok Boosts eCommerce with Computer Vision

Shoppable content continues to be an ongoing effort at TikTok, which mostly sits under its TikTok Shop program. It recently advanced these efforts with automated product tagging.

Will Enterprise Device Management Boost Vision Pro Adoption?
Pro Features

How Do SMBs Feel About Apple Vision Pro?

Will enterprises buy into Apple Vision Pro? We examine a recent survey that takes large and small businesses’ temperature on AVP and immersive marketing opportunities.

Vodafone and vcita Make SMBs Go Vroom , Localogy
Pro Features

Vodafone and vcita Make SMBs Go Vroom

Vodafone recently announced that it will integrate a new app into its SMB-focused software suite in Europe. In partnership with SMB SaaS leader vcita, the deal will bring the latter’s features and functionality to Vodaphone’s SMB customers.

Instagram Plots Course in Social Mapping
Instagram

Instagram Plots Course in Social Mapping

Instagram this week revealed its plans to develop a social mapping function. Similar on some levels to Snap Map, the idea is to array social signals on a map.

TikTok: Coming to a Vision Pro Near You Localogy
app

TikTok: Coming to a Vision Pro Near You

TikTok this week became one of the relatively few companies to develop a Vision Pro app. What does that mean and how does it reflect the current stage of Vision Pro’s lifecycle?

Can Augmodo Bring Local Search to Store Shelves Localogy
Augmented reality

Can Augmodo Bring Local Search to Store Shelves?

A two-decade-old ambition in local search has been to find out exactly what’s on the shelf at nearby stores. Seattle-based Augmodo may have a novel solution to this longstanding challenge.

Are We Seeing a Backlash to Content Subscriptions?
Pro Features

Are We Seeing a Backlash to Content Subscriptions?

One of the things that’s defined the last decade in the tech and media worlds is the rise of content subscriptions – everything from news paywalls to streaming services. But has this gone overboard? Are we seeing a backlash?

agency

Finding Growth Markets: A Conversation with SearchMas

The media and tech worlds are filled with hidden stories about founder journeys, go-to-market wins and pivots. As analysts and industry watchers, we’re fortunate to get an inside look at some of those stories, which we recently did with Search Mas.

Adobe Express: Now with More TikTok
Adobe

Adobe Express: Now with More TikTok

There’s now another place where you can create TikTok videos: Adobe Express. Creation workflows for the viral app are directly integrated into the ubiquitous design software, the companies announced today.

Yahoo Reengineers Content and Agency Efforts
agency

Yahoo Reengineers Content and Agency Efforts

Yahoo announced that it has appointed former Twitch, Spotify, and Apple executive Jeff Rossi to oversee the company’s agency efforts. Rossi brings 20 years of experience in strategic marketing and agency partnerships for these iconic brands and several others. 

Will Enterprise Device Management Boost Vision Pro Adoption?
Apple Vision Pro

Will Enterprise Device Management Boost Vision Pro Adoption?

Apple will include Vision Pro in the existing device management process, which likely incited a sigh of relief among IT departments throughout the land. They can now manage Vision Pro in the same workflows that they use to handle iPhones, iPads, Macs.

As Instagram Retreats, TikTok Emerges As a Shopping Destination
Pro Features

TikTok Balances Ethos & Evolution

TikTok continues to twist around and take shape as it tries to define itself at still-early stages of its product lifecycle. We look at its balancing act of maintaining ethos while evolving.

Hey Bill- Vision Pro Launch Day: Previewing Apple’s Future Hope the week is off to a great start for you. Wanted to see if we could get back on the horn early next week, and have a more tactical convection around possible marketing//publishing opportunities. There are a few moments//topics we have in mind, and it would be great to see if there’s a fit with Localogy. Would next Monday or Tuesday afternoon work with your cal? Happy to look to other days, too. Cheers, Jake Jake McKenna  Maps
Apple

Vision Pro Launch Day: Previewing Apple’s Future

What is Apple Vision Pro? Who’s it meant for? And how does it fit into Apple’s future-proofing plan for its hardware business? We go deep on the device’s role in a signature Apple product lifecycle. 

When Will a Super App Finally Emerge in the West?
Pro Features

When Will a Super App Finally Emerge in the West?

One of the anomalies of the tech and media worlds over the past decade is that a super app hasn’t emerged in the West. But is that shifting? We examine recent market events that signal a changing tide.