The latest AR commerce play has come to light from Denny’s. The chain restaurant has integrated an AR-powered menu that lets diners visualize dishes in 3D before ordering. This works towards a more informed customer and “craveability.”
We discussed SVB with Progress Partners’ David Arslanian this week. Prior to the episode dropping on Monday, we also got the chance to gather insights from Arslanian’s colleagues on the SVB fallout in the marketing world.
SoLoMo pioneer GoWalla is re-launching. And what better venue than its birthplace at SXSW. 14 years later, the product will contain a mix of its original formula, features to address today’s demand signals, and other learnings from its first run.
NextDoor has unveiled the latest phase of its product road map: free SMB marketing tools. Including event listings, user polls, video, and unlimited business posts, the multi-format suite is meant to appeal to a wide range of SMB personas.
Does presence on Yelp help or hurt SMBs’ customer acquisition and operational success? A new study from the National Bureau of Economic Research found that establishing a Yelp presence leads to revenue boosts of 5 percent on average.
SOCi has announced that it raised $120 million to support and propel several orbiting and existing initiatives, including product development, mergers and acquisitions, and international expansion.
Toyota’s new AR campaign lets users activate their smartphone camera to drop a car model in their immediate space for a 360-degree virtual tour. That tour includes the exterior, interior, and “educational hotspots” anchored to various parts of the car.
Snap and Meta both announced AI-fueled chat features this week. For Meta, that takes place within WhatsApp and Messenger. For Snap, it involves a new chatbot altogether. We dive into both.
The latest addition to TikTok’s SMB marketing mix is sound. Specifically, its new Sounds for Business program is a library of audio files that are available to SMBs to ease the process of content creation. We examine drivers & dynamics.
Previously the first payment gateway to power Apple’s Tap-to-Pay function, Stripe is now repeating the role in the Android universe. Any SMB that uses Stripe Terminal can now accept payments on an NFC-enabled Android device.
Subscription revenue seems to be the new shiny thing in the tech and media worlds. This trend reached critical mass this week when Meta revealed that it will follow Twitter Blue’s footsteps with a paid tier for users to authenticate their profiles. We examine the landscape.
Pinterest has always been advantaged by context and user intent. By cultivating shopping and product discovery, it set itself up to monetize in natural ways. And it has slowly leaned into that over the past few years. We examine its latest moves.
Located in Boyle Heights in Los Angeles, Otomisan has been in the reputation management business for 66 years – LA’s longest-standing Japanese restaurant. Without spending
Taking inspiration from Chat GPT, Yext has launched an AI-powered chatbot. Known as Yext Chat, it lets enterprises integrate a chat function on their web properties for a variety of customer service use cases.
As part of its ongoing ad monetization play, Roku is leaning into CTV ads. The company has partnered with DoorDash to combine CTV advertising and local restaurant promotions – to our knowledge the first company to do so.
In all the excitement around generative and conversational AI, the online punching bag seems to be Google. But the company may actually be best positioned for any AI, given the knowledge graph it’s been building for almost 25 years. We examine the evidence.
Beyond Meta’s overall Q4 results, the bigger story may be what’s occurring within Meta Reality Labs (MRL). This is where it houses R&D and production for AR, VR, and all things metaverse. We go behind the numbers.
In Snap’s Q4 results, one nugget buried in the earnings call caught our attention: the continued ramping growth of Snapchat+. It has reached two million users, up from one million in August and zero in June. We unpack strategic takeaways.
In an ongoing effort to provide more transparency on how its local search and reviews engine works, Yelp has released its latest Trust & Safety report. It details how the company uses machine learning and human moderation to quell deceptive content
The latest trend in logistics and yield optimization in retail has emerged: Drive-up-only grocery stores. This takes the curbside pickup option that inflected during the pandemic, and makes it the only option. We examine the latest attempt at this model.
