Pro Features
From Beer to Goats: Yelp Lists America’s Top SMBs
Yelp and Entrepreneur Magazine today published the first-ever list of America’s top-ranked mom & pop shops. The result is a list of 150 businesses across 10 categories.
Benchmark Bytes
What are SMBs’ Biggest Reasons for Not Adopting SaaS?
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
eCommerce
Will TikTok Break into Native eCommerce?
We continue to track clues that TikTok has its own homegrown eCommerce program brewing. Known as “Trendy Beat” it’s a shopping section where TikTok will act natively as an eCommerce store, similar to Amazon.
Apple
Apple Vision Pro: Playing the Long Game
What is Apple Vision Pro? Who’s it meant for? And how does it fit into Apple’s future-proofing plan for its hardware business? We go deep on the device’s role in a signature Apple product lifecycle.
Pro Features
Bluehost Launches WonderSuite to Up-Level SMB Websites
Bluehost has announced a feature that’s meant to help SMBs build advanced websites. Known as WonderSuite, it’s a sort of digital co-pilot for the creation and ongoing management of business websites.
Benchmark Bytes
What are SMBs’ Biggest Reasons for Adopting SaaS?
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Pro Features
PayPal Brings Tap-To-Pay to SMBs Using Android
PayPal has announced its latest move in democratizing mobile payments to SMBs. It has enabled Tap to Pay functionality for Venmo and Zettle (two apps/services
Pro Features
Amazon Taps SMBs for Last-Mile Delivery
Amazon’s latest move is to tap small businesses as last-mile delivery resources. The idea is that local salons and coffee shops can make some extra scratch by delivering packages for Amazon.
Pro Features
Chatmeter Rethinks Customer Surveys
Chatmeter has launched a new product to inform and empower local businesses with better customer knowledge. Known as Surveys, it lets businesses create their own surveys and gain access to customer insights to guide business decisions.
Benchmark Bytes
What SaaS Functions are SMBs Drawn to?
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Pro Features
Snapchat+ Reaches 4 Million Paid Subscribers
The latest Snapchat+ milestone is that it has reached 4 million paid users. That’s up from 3 million in April, 2 million in February and 1 million in August – indicating not only healthy user growth but accelerated adoption.
Pro Features
Google Puts Lens Front & Center
Google has taken the latest step in its ongoing efforts to make visual search a thing. It’s integrating Google Lens deeper into iOS via the Chrome browser. We examine drivers & dynamics
Pro Features
Chatmeter Spotlights Local Marketing Best Practices
As online and mobile outlets where consumers find businesses evolve so does the local marketing playbook. Chatmeter helps define best practices in its latest report.
Pro Features
Gannett: ‘Why We’re Suing Google’
The media and tech worlds collided yet again this week when it was revealed that publishing giant Gannett has filed a suit against Google, alleging monopoly practices. We examine ins and outs.
Pro Features
Q&A: Wix Leans into AI for Website Workflows
One of the many places where AI is being integrated is websites. As we’ve examined recently, this is a logical home for AI as it
Pro Features
Niantic Goes Deeper into Location Marketing
Niantic continues to push the ball forward for immersive location-based advertising. Its latest move is Rewarded AR ads, which immerses players in branded content in the world around them during gameplay.
Pro Features
TikTok Extends a Helping Hand to SMBs
TikTok has launched a new hub for agencies and SMBs, mean to be an educational resource for their ongoing TikTok endeavors. Known as the TikTok Agency Hub, it includes case studies, best practices, and guides to becoming more TikTok-savvy.
Benchmark Bytes
How Many Apps Do SMBs Use?
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Adobe
Adobe Begins Rolling out Firefly to Enterprises
Adobe has announced that it’s beginning to roll out Firefly to enterprise users. It was previously launched as a standalone tool for creative pros to generate AI-fueled visual assets. But its magic will be in Creative Cloud integrations
Pro Features
Google AI Integrations: The Hits Keep Coming
After initially getting lots of grief for being late to the generative AI party – despite years of research and positioning around AI in general – Google has sprung back with rapid-fire rollouts. We examine the latest shopping and travel updates.