Hyperlocal marketing platform Birdeye last week launched its latest feature: Social AI publishing agent. As the newest component of its BirdAI suite, the feature is meant to automate and customize the end-to-end social media publication process for hyperlocal and multi-location brand marketers.
The point here is to both save time and gain effectiveness at the time-consuming and skills-dependent process of social media marketing. For many time-starved and tech-challenged local businesses, this is a longstanding pain point, including everything from writing posts to adding images to steady output.
Birdeye’s AI publishing agent handles these tasks by auto-generating and auto-scheduling social posts across networks and across locations (in the case of multi-location brands). Its BrandAI tech also boasts the ability to execute brand-aligned content so that “automation” doesn’t end up meaning “generic.”
In addition to the integration of Brand AI, Birdeye’s Industry AI engine likewise refines social outputs. In this case, it ensures that posts are strategically constructed to “speak the language” of a given vertical and its customers. This includes sounding natural with everything from terminology to tone.
“With the launch of our Social AI Agent, we’re giving Hyperlocal brands the power to engage their audiences at scale while maintaining precision, speed, and brand consistency,” Birdeye told Localogy Insider. “The agent actively adapts to each brand’s unique voice and stays aligned with industry trends to create relevant, impactful content. It’s the latest step in turning Birdeye’s AI suite into a growth engine for local marketing.”
Best of Both Worlds
In the end, the goal is to bring marketers the best of both worlds – streamlined and automated workflows that maintain quality and individuality. The latter is a key component, not just on a brand level but on a location level. Social posts that maintain a local voice are critical in the art of multi-location marketing.
As we’ve examined lately, this can include things like AI-generated images for social posts. Though this is a great deployment of generative AI, the technology has gotten a reputation for generic imagery. Tools like Birdeye’s Social AI Publishing Agent can be trained on geo-specific visuals that evoke local vibes.
Beyond creative elements, Birdeye’s new tool also pays dividends when it comes to timing and posting strategies. For example, it learns when posts perform best for a given business, taking into account things like days of the week, competitors’ social activity, holidays, local events, etc.
Marketers can also exert a degree of manual override for the above functions, applying their own experience and intuition. That gets to a key strategy in AI-fueled marketing that we often discuss: the balance between automation and agency. This is a critical factor in AI’s early and trust-sensitive stages.
“The Publishing Agent takes the pressure off social planning,” said Karen Meyer of 4G Electrician in a quote provided to Localogy. “It fills our calendar with relevant, brand-friendly posts so we’re never starting from scratch. It saves us hours each week and brings fresh ideas we wouldn’t have thought of ourselves.”
