Author Archive

Benchmark Bytes: What Drives SMB SaaS Adoption?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

TikTok

TikTok Gets More Social

TikTok is getting more social. It’s rolling out a “friends” tab in the bottom menu of the app, which highlights content from friends. Will this bring it from more of a content graph to a social graph? We examine.

Yelp’s Request-a-Call is Like a DVR for Inbound Leads

Yelp is rolling out a new feature known as Request a Call. As its name suggests, this lets Yelp users request phone calls from businesses to ask questions, scope a job or get a service quote. We examine drivers & dynamics.

Benchmark Bytes: Where Have SMBs Shifted to Online Services?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Google ‘Multisearch Near Me’ Blends Local & Visual

Google’s new “Multisearch Near Me” l lets users search using visuals (image files or live camera feed) to launch local searches for similar items. We’re talking clothes (retail) or food (restaurants). We dive in.

Instagram Rolls Out Product & Service Quotes

Instagram continues to get more shoppable. In line with the broader shoppability trend, it’s finding more ways to be a place to discover products, and transact. The latest is product and service quotes from businesses. We examine.

TikTok Raises its Location-Intelligence Game

There’s no question that TikTok is the latest phenomenon in social media. Extending from that is its positioning as a brand marketing powerhouse. But what about local? It answered that question with a new Foursquare partnership.

Benchmark Bytes: How Many SMBs Utilize SaaS?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.