Author Archive

Instagram Reels Gets More SMB-Friendly

One ongoing question we’ve batted around is if Instagram Stories, Reels and other developing formats are primed for SMB marketing. Reels took a step towards SMB-friendliness this week with longer videos. We examine.

SMB Saas Tackles the Creator Economy

One emerging subsector of the broader SMB SaaS world that Localogy tracks is the creator economy. Not necessarily a new segment, these are the Etsy artists and cooking show upstarts of the world.

Benchmark Bytes: How Much Do SMBs Engage with SaaS Products?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Place Rewind: Defining the Next Era of Payments

The way we pay for things continues to transform. This isn’t a new trend, as smartphone ubiquity was the catalyst for years of ongoing payments disruption. But we’re also seeing new systems develop — the topic of a recent panel at Localogy Place.

TikTok Takes the Next Step in its Ad Evolution

TikTok’s new Spark Ads let advertisers boost the distribution of organic posts. This is meant to engender greater ad engagement through a vessel that flows with, rather than interrupts, TikTok’s UX.

Can TikTok Kill the Resume?

There have been various efforts over the past decade to replace the humble resume. A longtime staple and standard of evaluating job applicants for businesses

Benchmark Bytes: How Important are Freemium Pricing Models?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Fisherman Looks to Build the “No Effort Web”

Far on the simplicity side of the website-builder spectrum is Boston-based Fisherman. The company just raised $1 million to eliminate friction from SMB presence, or what it calls the “No Effort Web.” We examine.

Yelp

Yelp Launches Off-Network Ad Options for Wider Reach

Yelp today announced a fairly significant structural expansion to its ad products. For the first time, it’s offering ad  placement and management for campaigns that happen outside of Yelp’s own four walls. We examine details and dynamics.

AR’s Next Conquest: Your Neighborhood Shopping Center

Brookfield Properties is beginning to offer AR ad inventory throughout its shopping centers. This involves making 150 million square feet of “airspace” available for virtual ad placement. How will this play out and what’s the opportunity in geolocated AR? We examine.