Author Archive

Microsoft Enters the Website-Builder Biz

Microsoft has officially entered the website-builder competitive fray. Last week, it announced a new suite of free tools designed for SMBs to get a website up and running quickly. We break down the strategic implications.

Benchmark Bytes: SMB eCommerce Adoption Inflects

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

What’s Behind the Great eCommerce Rollup?

One notable trend we’re tracking is the consolidation of SMB Amazon sellers. There’s ample long-tail value so larger companies roll them up and apply common standards, marketing, and economies of scale.

Automattic Gets More Analytics

The latest acquisition in the website world came earlier this month when Automattic bought Parse.ly. This will give Automattic more direct access to publishing data and e-commerce insights.

Benchmark Bytes: SMBs Buying Fintech are All About Bundling

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Amazon Extends Its Long-Tail Reach

Amazon rarely does anything quietly, even when it wants to. But it managed to do so with last month’s under-the-radar acquisition of SMB eCommerce enabler Selz. We examine.

Endurance Acquires Web.com, Renames as Newfold Digital

Clearlake Capital today announced the completion of its $3 billion acquisition of Endurance International. It will also partner with Siris Capital to form Newfold Digital, a rollup that combines the products of Endurance and Web.com.

Foursquare Data Uncovers Covid-Transmission Insights

Working with Imperial College London, Foursquare found that people aged 20-49 are the most likely to contribute to the virus transmission. This could be a useful finding for the moving-target of epidemiological consensus and public policy.