Rethinking the Distributed Workforce: A Conversation with Howard Lerman
What is the state of Howard Lerman’s Ro.am and where is it going next. We sit down with the energetic founder to find out more.
Mike Boland
April 23, 2024
Mike Boland
Mike Boland, senior analyst with Localogy, was one of Silicon Valley’s first tech reporters of the internet age as a staff reporter for Forbes magazine starting in 2000. His comments have appeared in The New Yorker, The Wall Street Journal and The New York Times.
What are the Most Popular SMB Digital Marketing Channels?
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Mike Boland
April 22, 2024
L24: Anatomy of a BD-Led Exit
We’ve assembled the buyer and seller from a recent BD-led transaction. And we will unpack the process from the first cup of coffee during a conference break to the last drop of ink on the contract.
Mike Boland
April 19, 2024
L24: Is BD-Led M&A Your Path to Exit?
B2B SaaS veteran and startup advisor Josh Scherman will unpack business development-led M&A and explain why it may be your best path to a successful strategic exit.
Mike Boland
April 18, 2024
L24: Where to Invest in Social in 2024 (and Beyond)?
Instagram, YouTube, TikTok, influencer marketing… Which are ascendant, and which are so yesterday in social media in 2024 and beyond? Which platforms are we not talking about, but should be? A power panel of social media thought leaders unpacks it all.
Mike Boland
April 17, 2024
L24: Scorpion and ServiceTitan Partnering for Vertical Success
Scorpion and ServiceTitan recently partnered to fill gaps in the others’ capabilities. How did this deal provide a model for finding synergies and deepening your bench?
Mike Boland
April 16, 2024
L24: What Street Dance can Teach you about Local Social Engagement
What do street dancer and digital marketers specializing in location-based businesses have in common? They both understand the art of attracting a crowd. Our panelists,
Mike Boland
April 16, 2024
L24: Reputation Management in an AI-Driven World
AI is changing everything from the creation of visual art to making credit decisions. It’s also changing how small businesses manage ratings, reviews, and their
Mike Boland
April 16, 2024
L24: A Lifetime of Pivots – A Conversation with Joe Walsh
The career of Joe Walsh has been a lesson in weathering the looming storms of market disruption, and in seeing around corners. What’s his framework
Mike Boland
April 16, 2024
L24: A Serial Founder’s Journey – Q&A with David Shim
What are the biggest lessons from starting several companies? What’s different today in the fundraising environment, not to mention product strategies and sensibilities today. We talk to Read.ai founder & CEO David Shim.
Mike Boland
April 16, 2024
L24: Birdeye Launches Partner Command Center
Today at Localogy’s L24 conference, Birdeye launched a new insights and analytics tool for its 700+ agency partners. Known as the Partner Command Center, it
Mike Boland
April 16, 2024
L24: Retail Media, Winning the Last Inch
Retail media networks are all the rage. At a time when retailers are looking to reinvent themselves and diversify revenue, media networks let them monetize
Mike Boland
April 15, 2024
L24: SERP Summary – Tracking 20M Home Service Keywords
The LSG SERP Summary tracks 20 million U.S. keywords, initially all in the home services category. This session highlights what really changed in these verticals
Mike Boland
April 15, 2024
L24: How Will Closing the Lead Gen Loophole Impact You?
What is the lead-generation loophole and why is it important? We dive into the strategic implications of this little-known piece of federal legislation. Key Takeaways
Mike Boland
April 15, 2024
Uber Eats Pulls from the TikTok Playbook
Uber Eats has launched a new feed within the app that serves TikTok-style videos that showcase local food options.
Mike Boland
April 12, 2024
Apple Vision Pro and SMB Productivity
Though Apple Vision Pro’s marketing emphasizes consumer use cases, its practical adoption in its early days is enterprise-weighted. We examine the evidence.
Mike Boland
April 11, 2024
The Rise of Media Networks: Chase Jumps In
Chase announced that it’s launching its own media network. Known as Chase Media Solutions it will include inventory within its app, website, and other channels to deliver targeted ads and deals.
Mike Boland
April 10, 2024
What Types of Succession Plans Do SMBs Have in Place?
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Mike Boland
April 8, 2024
What is the TikTok Economic Impact on SMBs?
As TikTok fights for its survival in the U.S., it continues to turn to a central lobbying point: supporting SMBs. Now, the TikTok Economic Impact Report 2024, looks to quantify that impact.
Mike Boland
April 5, 2024
Walmart Opens the Retail Media Floodgates
Walmart has revealed that its U.S. advertising division Walmart Connect is expanding access to retail media placement to non-endemic brands and marketplace sellers. We examine strategic implications
Mike Boland
April 4, 2024