Author Archive

Stripe Outperforms a Mixed Market

As Stripe gears up for an IPO on the horizon, it’s signaling a strong position, including lots of cash, and top-line growth. We break down its recent annual letter.

Is Mapping Getting More Accurate?

Google has improved its device orientation standard. This takes form in the Fused Orientation Provider (FOP) API used by developers who build mapping functionality in their apps using Google’s underlying mapping technology.

tiktok

TikTok Boosts eCommerce with Computer Vision

Shoppable content continues to be an ongoing effort at TikTok, which mostly sits under its TikTok Shop program. It recently advanced these efforts with automated product tagging.

How Satisfied are SMBs with In-Person Software Sales?

How Many Software Vendors Do SMBs Prefer to Work With?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Google Will Call Your Airline and Wait on Hold for You

Google recently revealed that it will place calls to businesses on your behalf. Meant as a time-saving tool, it will wait on hold for you, then call you when your spot in line finally reaches a live agent.

Will Enterprise Device Management Boost Vision Pro Adoption?

How Do SMBs Feel About AVP?

Will enterprises buy into Apple Vision Pro? We examine a recent survey that takes large and small businesses’ temperature on AVP and immersive marketing opportunities.

Basis Technologies Uses CRM Data to Engage Customers Across Any Device

How Many Software Vendors Do SMBs Work With?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Vodafone and vcita Make SMBs Go Vroom , Localogy

Vodafone and vcita Make SMBs Go Vroom

Vodafone recently announced that it will integrate a new app into its SMB-focused software suite in Europe. In partnership with SMB SaaS leader vcita, the deal will bring the latter’s features and functionality to Vodaphone’s SMB customers.

Instagram Plots Course in Social Mapping

Instagram this week revealed its plans to develop a social mapping function. Similar on some levels to Snap Map, the idea is to array social signals on a map.

What Are SMBs' Favorite Channels to Purchase SaaS? Localogy

What Are SMBs’ Favorite Channels to Purchase SaaS?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

TikTok: Coming to a Vision Pro Near You Localogy

TikTok: Coming to a Vision Pro Near You

TikTok this week became one of the relatively few companies to develop a Vision Pro app. What does that mean and how does it reflect the current stage of Vision Pro’s lifecycle?

Can Augmodo Bring Local Search to Store Shelves Localogy

Can Augmodo Bring Local Search to Store Shelves?

A two-decade-old ambition in local search has been to find out exactly what’s on the shelf at nearby stores. Seattle-based Augmodo may have a novel solution to this longstanding challenge.

Google and Walmart Put the AI in Retail

Can Vizio Accelerate Walmart’s Retail Media Play?

Walmart has acquired consumer electronics hardware brand Vizio, bringing the increasingly lauded and once-budget brand – most known for its televisions – under the Walmart umbrella. We examine.

How Engaged are SMBs After Purchasing SaaS?

When Do SMBs Prefer Interacting with SaaS Salespeople?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Are We Seeing a Backlash to Content Subscriptions?

Are We Seeing a Backlash to Content Subscriptions?

One of the things that’s defined the last decade in the tech and media worlds is the rise of content subscriptions – everything from news paywalls to streaming services. But has this gone overboard? Are we seeing a backlash?

Finding Growth Markets: A Conversation with SearchMas

The media and tech worlds are filled with hidden stories about founder journeys, go-to-market wins and pivots. As analysts and industry watchers, we’re fortunate to get an inside look at some of those stories, which we recently did with Search Mas.

Adobe Express: Now with More TikTok

Adobe Express: Now with More TikTok

There’s now another place where you can create TikTok videos: Adobe Express. Creation workflows for the viral app are directly integrated into the ubiquitous design software, the companies announced today.