Author Archive

Google Search Gets Smarter (Again)

Google’s AI-powered search feature, Search Generative Experience (SGE), is getting a new set of skills. These include updates to both conversational and generative AI – the two main flavors of AI getting the most attention today.

Google and Walmart Put the AI in Retail

Walmart Uplevels Product Search

We can add another blue chip company to the exploding list of AI converts: Walmart. The retail giant has begun to incorporate the technology in ways that help customers throughout the shopping funnel – from searching for things to transacting.

Basis Technologies Uses CRM Data to Engage Customers Across Any Device

How Many SMBs Get the Most out of SaaS?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Video Vault: Is AI a Marketing Force-Multiplier?

Last month, Yelp held its annual Ad Summit, which we attended virtually. So to relay several of the insights and learnings to Localogy Insider readers, we’re featuring select session videos and summarized takeaways in our video vault series.

Google’s Pixel 8 Event Shrouded in AI

Google made a barrage of AI updates at its “Made by Google” Pixel 8 event. These include Bard integration in Google Assistant and Magic Editor for photos. We go down the full list with commentary and strategic analysis.

Can Microsoft Help Snap Monetize AI?

When looking at the list of companies adding AI to the mix, we can add Snap. And it’s already tipped its hand in terms of

What Are SMBs' Favorite Channels to Purchase SaaS? Localogy

How Do SMBs Benefit Most from SaaS?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Snap Shows Us How Revenue Diversification is Done

Snapchat+ Rolls Past the 5 Million Paid-User Mark

Less than 3 months after reaching 4 million paid users, Snapchat+ has crossed the 5-million mark. This validates the potential for paid social subscriptions and offers a lesson in product/market fit.

Will RFID Revive Amazon’s RaaS Play?

Amazon has launched a new version of its Just Walk Out technology. Eschewing the ceiling-mounted cameras and shelf sensors that previously defined its system, it now uses RFID tags affixed to products to track their movement. 

Soci Appoints Software Veteran to CRO Position

Multi-location marketing leader Soci has announced that software veteran Ed Calnan will take over the role of president and chief revenue officer. There, the three-time entrepreneur will help drive Soci’s strategic growth, partnerships, and market expansion.

How Engaged are SMBs After Purchasing SaaS?

How Does SaaS Free up SMBs for Higher-Value Work?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

As Instagram Retreats, TikTok Emerges As a Shopping Destination

TikTok Shop Reaches U.S. Shores

After months of rumors and testing, TikTok Shop has been activated for the app’s 150 million U.S. users. What is TikTok Shop? It’s TikTok’s eCommerce layer that that makes content across the app shoppable. 

Amazon Returns to Visual Search

Amazon’s latest visual search effort lets users search for items on Amazon using images in addition to text. This lets shoppers find visually-similar products, while refining searches with text qualifiers. 

Yelp Shines a Light on Review Fraud

One of the most powerful underlying factors for Yelp’s ongoing success is trust. This drives the reviews leader’s status as a place to get reliable local business information. All of this resurfaced today when Yelp announced a new feature that will list the suspicious or misleading reviews activity it uncovers.

Why Do SMBs Underutilize SaaS Products?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

vcita Reports Substantial SMB Agency Turnover

70 percent of SMBs outsourced marketing functions to agencies over the past year according to a new report from vcita. But more alarming: 60 percent of SMBs churned. We break down the findings.

When Does AI Fly or Die?

Like many emerging technologies, AI is being thrown against several walls to see if it sticks. The result is some fitting applications and some that are ‘solutions in search of problems.’ This exploratory process historically results in serendipitous – and sometimes accidental – discoveries.

Localogy Modern Commerce Monitor : Do SMBs Prefer Live Sales or Self-Serve?

Do SMBs Utilize the Full Capabilities of SaaS?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.