The latest development in the world of TikTok monetization is Shopify’s expanded partnership. Shopify merchants can now add a “Shopping” tab on their TikTok profile, among other things. We examine drivers & dynamics.
Goodcall this week raised $4 million in seed funding this week to automate customer service for inbound calls to SMBs. How does it work and what’s the value proposition for time-starved local businesses? We examine.
After several roller-coaster years under various owners, Yahoo officially starts its next era. PE firm Apollo Global Management announced the completed acquisition of the company from Verizon.
One emerging consumer technology that could have implications for local commerce is visual search. This positions the camera as a search input to identify items you point your phone at. We examine through the lens of Snap’s latest updates.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
One of the ongoing reminders for the opportunity and headroom in SMB SaaS — beyond the sheer size of the market — is how far behind many SMBs are. We examine the latest HBR study that dives in.
One trend we’ve been tracking is what we call the “great eCommerce rollup.” This reflects the emerging business model to buy up third-party Amazon marketplace sellers — otherwise know as FBA’s (or fulfilled by Amazon). We examine the latest.
One week after we examined Walmart’s new retail-as-a-service play, it’s doubling down with a similar service for delivery. Known as GoLocal, it will package up Walmart’s delivery logistics engine for third-party retailers to raise their delivery game.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Data fuels local media & commerce. That’s been the case for the entirety of the sector that we all call “local” including search indexes, mapping, and location intelligence. But is it transforming and becoming more dimensional?
The latest news from the retail-as-a-service world is that Walmart has joined the competitive fray. It’s spinning out many of its semi-recent retail innovations to enable third parties to raise their retail game.
Salesforce has launched a content program. Known as Salesforce +, it’s as a sort of Netflix for business content including educational resources for salesforce customers to be more effective with its products. We examine strategic implications
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Foursquare has revamped and rebranded its longstanding Panel App as “Rewards by Foursquare.” It will let users earn prizes and points for real-world purchases by opting in to share location data.
Newfold Digital’s power play continues. After coming out of the gate strong with a mega-rollup of web hosting and online marketing companies, its latest news comes with Thursday’s acquisition of popular WordPress SEO Plugin Yoast.
Amazon continues to to challenge the Google/Facebook duopoly for advertising market share. The latest evidence comes in Amazon’s recent Q2 earnings, in which it reported 87 percent year-over-year ad revenue growth to $7.9 billion.
Wix today took a rather large step in its ongoing evolution as a marketing and digital presence platform: native apps. Erstwhile positioned more as a website builder, Wix now broadens its range to the world of mobile apps. We examine.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Google Maps continues to roll out new features as the world returns to navigation and local discovery (depending on where/who you are). Just two months
Bluehost today announced a WordPress website builder to help SMBs create sites in minutes. This follows a clear trend towards vertical integration and expanded features and has clear synergies and adjacencies to Bluehost’s core hosting product.
