The latest in contactless checkout has arrived, and it could stick given its influential adopter: Starbucks. The coffee giant has begun to roll out what it calls “Scanless Checkout,” which goes a step further in reducing transactional friction.
Yelp reports in its New Business Openings Report that the first half of 2023 saw a record number of SMBs open in the U.S. – a strong health indicator for the U.S. economy.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
New insights from Wells Fargo Securities paint a picture of the high stakes and impacted parties from cord-cutting. Specifically, it reports that local TV station groups – as opposed to major cable operators – could bleed the most.
TikTok is getting into paid search. Known as “Search Ads Toggle,” the new program offers a paid search option for brand marketers to get in front of TikTok users for the first time.
Amazon is showing signs that it wants to accelerate engagement around its new Inspire feed – its scrolling content feed that contains TikTok-style short videos that showcase Amazon-sold products.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
This month, cable and broadcast channels dipped below 50 percent of U.S. viewers for the first time according to Nielsen. It’s a practical and symbolic loss for linear TV and a big win for streaming.
Amidst a wave of excitement around the generative and conversational AI, the tech and media words continue to reach around and speculate it applies to their products. Now the latest area of applicability has emerged: reviews.
Microsoft has decided to kill off its legacy AI assistant, Cortana, effective this month. In terms of integration and investment, it will be replaced by Bing Chat, which is based on ChatGPT and lives in several Microsoft products.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
After a decade and a half of runaway growth, global ubiquity, massive revenues, and planet-scale value creation, the iPhone has matured. So how do you keep satisfying massive growth requirements? Adjacent markets.
Among Yelp’s strong Q2 earnings results, one thing jumped out at us: the growing share of revenue that’s attributed to self-serve advertising. That figure – which includes both SMBs and multi-location businesses – now stands at 51 percent.
Walmart has stepped up its efforts to advertise its own products – and that of third-party consumer products – using high-traffic inventory throughout its stores. Known as retail media, this area has been picking up over the past decade.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Apple Maps has announced that some of its most colorful new features – including Look Around and “Detailed City Experience” – are now more widely available in 20 additional cities.
Google is considering a GPT-style brain transplant for its flagship Assistant. This flows from the recent acceleration in underlying tech and standards around AI.
In-store digital advertising platform Vibenomics has announced a collaboration with location intelligence leader Placer.ai. In short, the latter’s location data will empower and elevate the former’s in-store audio and display advertising.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Roku has announced the latest partner to accelerate its T-Commerce play: Shopify. The collaboration will position Shopify merchants and their products as targeted ads throughout the Roku UX.
