Author Archive

How Engaged are SMBs After Purchasing SaaS?

How Engaged are SMBs After Purchasing SaaS?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Mapping - Apple Refines its Immersive Maps

Apple Refines its Immersive Maps

While Apple invests in catching up to Google in online mapping, one competitive edge could come from immersive 3D navigation and wayfinding. We examine the latest.

ChatGPT, by the Numbers

ChatGPT, by the Numbers

All we seem to hear about in the tech press is ChatGPT… yet there’s still some confusion about how it makes money, and how much it makes. As ChatGPT passes its first birthday, we crunch the numbers.

When Will a Super App Finally Emerge in the West?

Who’s the King of Social Media?

How is the social media industry positioned today, who’s leading in usage and market share, and what networks have the most momentum? A new Pew survey of U.S. teenagers helps answer some of these questions.

How Important Are Free Trials in SMB SaaS?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Snapchat+

Snapchat+ Reaches $20 Million in Monthly Revenue

A little over two months after reaching 5 million paid users, Snapchat+ has crossed another key milestone: $20 million in monthly revenue. What are lessons and takeaways for subscription revenue models?

X Takes the Next Step Towards Super-App Status

Can X Crack the SMB Code?

The latest Elon-based fiasco has intersected with the Localogy-verse. X has proclaimed that one of the ways it will resolve the revenue gap from its recent F-bomb-ladden advertiser exodus is to pursue ad dollars from the long-tail SMB segment.

Read AI Makes Good on the ‘AI’ Part

Meeting analytics platform Read AI is doubling down on the technology that’s telegraphed in its title. The company has upleveled its capabilities to align with the latest flavors of AI – specifically, large language models.

Localogy Modern Commerce Monitor : Do SMBs Prefer Live Sales or Self-Serve?

What Pricing Models Rule SMB SaaS?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Are We Seeing a Backlash to Content Subscriptions?

Web.com Doubles Down on AI

Web.com today announced a new AI website builder meant to streamline the traditional process of constructing websites. This is targeted to SMBs who are not

Amazon One Comes to the Enterprise

Amazon is bringing its retail check-out palm scanning technology, Amazon One, to the enterprise. This includes use cases like employee or guest check-in systems or access to sensitive software (think: HR).

Is Amazon the Big Winner in the AI Era?

Amazon continues to seed and accelerate demand for AI, which was on full display at this week’s re:Invent conference. Among other things, it launched an enterprise chatbot and dedicated chips for AI training. 

Cyber Week Spending: Good News and Bad

The figures are in: Cyber week has reached record consumer spending levels – a positive sign amidst a softened economy. However, there’s still time for declines in the remainder of the holiday shopping season. 

Amazon Continues Social Push with Meta and Snap

Amazon’s continued social push brings shopping to popular social feeds. It has accelerated in the past month, including deals with both Meta and Snap. We examine both.

Small Business Saturday Goes 3D

To elevate Small Business Saturday this year, American Express’ “Door to Shop Small” campaign will place QR codes on public installations throughout Chicago, LA, and New York to unlock deals and stimulate shopping.

Chatmeter Embracing AI-based Risk Monitoring Localogy

Chatmeter Gives Back

As the holiday season kicks off, U.S. enterprises are proving out the virtue pledges that they make throughout the year… some more than others. Chatmeter is one of the first companies this year to put its money where its mouth is.

Place 2023: The Good, Bad & Ugly of MULO

A high-stakes segment of local marketing is occupied by multi-location (MULO) brands. They have their own set of dynamics given the need to raise their

Place 2023: Search Redefined

Microsoft was one of the first players out of the gate in the current wave of generative and conversational AI. This includes flavors of both