In the age of privacy reform, marketers continue to find opportunities in alternate media channels. Near the top of that list are retail media networks
The era of one-to-one marketing is over says Place program chair Dan Hight. In the age of privacy reform, the game has changed and so
How we pay for things is a key link in the digital marketing and attribution chain. This factor gains even greater weight amidst all the
eCommerce is perhaps the most fitting venue for AI. The latest comes from Amazon and Google, which both launched features in the last week that automate the production of professional product images for eCommerce.
Online mapping continues to see a barrage of new feature updates. The latest in this feature arms race comes to us from Google. It announced a wide range of functional upgrades across the board. We examine the list.
Google has taken immersive shopping to the next step. Its new AR Beauty ads simulate what lipstick, eyeshadow, and foundation shades look like on users’ faces before they buy.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Hibu has announced that it will add Amazon ads to its SMB-focused digital marketing bundle. The partnership specifically involves Amazon’s Sponsored Display ads, which are targeted to high-intent and contextually-relevant Amazon shoppers.
Yelp has announced expanded use of neural networks for a variety of core features across the site. Those include search results, ad matching, Yelp Waitlist and photo classification. We examine drivers & dynamics.
Klarna is now part of the gradually thickening visual search competitive field. This has implications for Klarna and its business evolution, as well as the visual search subsector. We examine drivers & dynamics.
merging SaaS player Growthware has announced that it appointed seasoned software exec Luis Baptista-Coelho to its board of directors.
The glacial collision of AI and local commerce continues. The latest comes from Block. The ever-expanding financial services player this week announced a barrage of new generative AI capabilities that span its suite.
We hear a lot about “phygital” shopping, such as 3D virtual try-ons. It engenders more buyer confidence, such as knowing that the couch fits or the colors match – leading to higher conversions rates and other KPIs. What’s Shopify doing to advance the art?
The mapping wars continue to heat up as Apple Maps accelerates its feature rollouts to catch up with the dominant Google Maps. Its latest move is to bring “Look Around” and “Detailed City Experience” to Denmark and Greece.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Google’s AI-powered search feature, Search Generative Experience (SGE), is getting a new set of skills. These include updates to both conversational and generative AI – the two main flavors of AI getting the most attention today.
One of the defining traits of the Elon Musk era of Twitter (err, X) is paid verification. By holding back several previously-free features of verified
We can add another blue chip company to the exploding list of AI converts: Walmart. The retail giant has begun to incorporate the technology in ways that help customers throughout the shopping funnel – from searching for things to transacting.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Last month, Yelp held its annual Ad Summit, which we attended virtually. So to relay several of the insights and learnings to Localogy Insider readers, we’re featuring select session videos and summarized takeaways in our video vault series.
