GroundTruth today launched a new ad format that helps brands and retailers counterbalance negative revenue impact from out-of-stock items. We examine the drivers and dynamics.
GoDaddy’s has entered an agreement to acquire Pagely for an undisclosed amount. The deal is driven by GoDaddy’s continued interest in developing eCommerce as a core function of its expanding website services. We examine.
Apple Business Essentials is the latest program to cater to businesses with less than 500 employees. Its main selling point is device management and IT support capabilities that are usually endemic to larger enterprises. We examine.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
What’s the state of the current M&A and investing environments? To break this down, a panel of investors and M&A advisors at Localogy 2021 batted around the topic. We have video and summarized takeaways.
Yelp announced a new interface that could boost restaurant discovery. Specifically, it’s a feed-based format that puts restaurant dishes front and center. This flips the script from a reviews and listings-forward UX to a food-forward one.
What’s the fate of Facebook (Meta), given its latest brush with lawmakers? And what are the best tactics to communicate advanced tech to your market?
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
One question that continues to loom large over the enterprise software world is if Covid-era inflections will sustain. This was addressed in the latest wave of Localogy’s Modern Commerce Monitor SMB survey. We dive into the results.
Walmart has announced that it’s acquiring conversational commerce platform Botmock for an undisclosed sum. The company provides tools for businesses to create their own chat-based customer service and transactional functions. We examine.
Last month, we wrote about Snap’s AR Lab. Now, just weeks later, Snap completes the one-two punch with the launch of a full-fledged AR creative studio. We dive into strategic implications for SMBs and local commerce.
Vistaprint is emboldening its position with two new acquisitions and a name change to “Vista.” The company has always tapped into SMB creative activity but it was more about business cards and signage. These acquisitions broaden its position.
Though metaverse musings often focus on digital domains like networked gaming, it will also apply to the real world. Digital twins will overlay the physical world to evoke relevant and geo-anchored AR. We examined during a Localogy 2021 panel.
Shopify has sealed a new partnership with Microsoft that lets its merchants to expand their reach. This occurs through Microsoft’s Channel App, letting merchants tap into Microsoft’s Search and Audience networks.
Amazon continues to double down on its next conquest: Retail-as-a-service (RaaS). The latest move is “Local Selling” — offering local retailers in-store pickup and delivery options. We examine.
One of the many macro trends we continue to track at Localogy is privacy reform’s bottom-line impact on Facebook’s business. Despite the media coverage that
Just one month after raising $200 million, Canva has put its new cash in play by taking the next step in its product evolution: video. It will add video production to its existing suite of media production and graphic design tools.
The creator economy is comprised of the Etsy artists and cooking shows of the world – usually involving an online persona or micro-brand that distributes goods or knowledge online. We examine the latest innovation driving the sector.
The ad-tech M&A train keeps rolling. The latest action is digital advertising startup Kargo acquiring StitcherAds for $64 million today. StitcherAds specializes in paid social
Google has announced a rather sizable change to the way that mobile search results load: infinite scroll. This is a UX format where content perpetually loads as you scroll. There’s less manual navigation, given that content is “lazy loaded.” We examine.
