Multi-location marketing leader Soci has announced that software veteran Ed Calnan will take over the role of president and chief revenue officer. There, the three-time entrepreneur will help drive Soci’s strategic growth, partnerships, and market expansion, while overseeing revenue-generating functions.
Calnan’s software experience and tenure should add tangible value to Soci’s growth trajectory. After co-founding sales enablement and marketing orchestration company Seismic, he grew it to $300 million in revenue, 1,500 employees, 2,000+ customers, six acquisitions, and a current valuation around $3 billion.
Aptitude and Acumen
In addition to aptitude and acumen in the software world broadly speaking, Calnan brings a specific level of perspective on Soci’s sweet spot of multi-location brands. This will prime him with a combination of domain expertise and a fresh eye to spot new opportunities and synergies in Soci’s evolutionary path.
For example, Calnan was drawn to Soci’s recent AI-powered innovations such as SOCi Genius. This should bring more automation to rote elements of multi-location marketing, making marketing pros more effective while giving them back the most valuable resource: time. This is one area Calnan will focus on.
“With our robust suite of resources, including SOCi Genius, and a team that’s second to none, I’m excited to collaborate with my SOCi colleagues and clients to shape the future of marketing technology, Calnan told Localogy Insider.”
Beyond the product itself, Calnan says he was also drawn to SOCi’s people and its culture. This is a common refrain we hear as industry analysts, given the unique culture of innovation and autonomy fostered by CEO Afif Khory – a theme he echoed during an interview we did with him a while back.
Calnan will now join the ship. We’ll watch closely to see what his unique set of skills – and his fresh eye – bring to SOCi’s table. Meanwhile, fun fact: the growth equity firm JMI Equity shares both Seismic and SOCi in its portfolio, a professional graph that likely sparked or influenced this appointment.
“Success in today’s digital landscape hinges on how businesses engage with their customers,” said Calnan. “SOCi has already proven itself as a game-changer in this regard, and I’m thrilled to join the team.