Author Archive

What Are SMBs' Favorite Channels to Purchase SaaS? Localogy

What Are SMBs’ Favorite Channels to Purchase SaaS?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

TikTok: Coming to a Vision Pro Near You Localogy

TikTok: Coming to a Vision Pro Near You

TikTok this week became one of the relatively few companies to develop a Vision Pro app. What does that mean and how does it reflect the current stage of Vision Pro’s lifecycle?

Can Augmodo Bring Local Search to Store Shelves Localogy

Can Augmodo Bring Local Search to Store Shelves?

A two-decade-old ambition in local search has been to find out exactly what’s on the shelf at nearby stores. Seattle-based Augmodo may have a novel solution to this longstanding challenge.

Google and Walmart Put the AI in Retail

Can Vizio Accelerate Walmart’s Retail Media Play?

Walmart has acquired consumer electronics hardware brand Vizio, bringing the increasingly lauded and once-budget brand – most known for its televisions – under the Walmart umbrella. We examine.

How Engaged are SMBs After Purchasing SaaS?

When Do SMBs Prefer Interacting with SaaS Salespeople?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Are We Seeing a Backlash to Content Subscriptions?

Are We Seeing a Backlash to Content Subscriptions?

One of the things that’s defined the last decade in the tech and media worlds is the rise of content subscriptions – everything from news paywalls to streaming services. But has this gone overboard? Are we seeing a backlash?

Finding Growth Markets: A Conversation with SearchMas

The media and tech worlds are filled with hidden stories about founder journeys, go-to-market wins and pivots. As analysts and industry watchers, we’re fortunate to get an inside look at some of those stories, which we recently did with Search Mas.

Adobe Express: Now with More TikTok

Adobe Express: Now with More TikTok

There’s now another place where you can create TikTok videos: Adobe Express. Creation workflows for the viral app are directly integrated into the ubiquitous design software, the companies announced today.

Under What Conditions Do SMBs Prefer Automated Software Sales?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Yahoo Reengineers Content and Agency Efforts

Yahoo Reengineers Content and Agency Efforts

Yahoo announced that it has appointed former Twitch, Spotify, and Apple executive Jeff Rossi to oversee the company’s agency efforts. Rossi brings 20 years of experience in strategic marketing and agency partnerships for these iconic brands and several others. 

Will Enterprise Device Management Boost Vision Pro Adoption?

Will Enterprise Device Management Boost Vision Pro Adoption?

Apple will include Vision Pro in the existing device management process, which likely incited a sigh of relief among IT departments throughout the land. They can now manage Vision Pro in the same workflows that they use to handle iPhones, iPads, Macs.

As Instagram Retreats, TikTok Emerges As a Shopping Destination

TikTok Balances Ethos & Evolution

TikTok continues to twist around and take shape as it tries to define itself at still-early stages of its product lifecycle. We look at its balancing act of maintaining ethos while evolving.

Localogy Modern Commerce Monitor : Do SMBs Prefer Live Sales or Self-Serve?

Do SMBs Prefer Live Sales or Self-Serve?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Hey Bill- Vision Pro Launch Day: Previewing Apple’s Future Hope the week is off to a great start for you. Wanted to see if we could get back on the horn early next week, and have a more tactical convection around possible marketing//publishing opportunities. There are a few moments//topics we have in mind, and it would be great to see if there’s a fit with Localogy. Would next Monday or Tuesday afternoon work with your cal? Happy to look to other days, too. Cheers, Jake Jake McKenna  Maps

Vision Pro Launch Day: Previewing Apple’s Future

What is Apple Vision Pro? Who’s it meant for? And how does it fit into Apple’s future-proofing plan for its hardware business? We go deep on the device’s role in a signature Apple product lifecycle. 

When Will a Super App Finally Emerge in the West?

When Will a Super App Finally Emerge in the West?

One of the anomalies of the tech and media worlds over the past decade is that a super app hasn’t emerged in the West. But is that shifting? We examine recent market events that signal a changing tide.

Which SMB Verticals See the Highest Margins?

Which SMB Verticals See the Highest Margins?

How do profit margins vary across SMB verticals? DoorDash recently broke it down as a sort of content-marketing PSA. We highlight the findings and add our own take.

Yelp Releases a Barrage of AI-Powered Features

Yelp Releases a Barrage of AI-Powered Features

Yelp has announced several new features to uplevel its functionality across the board. The whopping 20 new features and updates include formal recognition for power reviewers, a new user-facing feed for content discovery, request-a-quote improvements, and business-facing insights. 

Google and Walmart Put the AI in Retail

Google and Walmart Put the AI in Retail

One category that’s seen an uptick in AI activity is retail. Companies continue to ask themselves how AI can help build strategies around seasonal trends or automate their online strategies. We examine the latest from Walmart and Google.

Amazon Just Walk Out Enters the Enterprise

Amazon’s Just Walk Out Enters the Enterprise

Amazon’s Just Walk Out tech continues to find new use cases. The latest involves transactional zones within enterprise spaces, such as cafeterias. We examine drivers & dynamics.