Foursquare has revamped and rebranded its longstanding Panel App as “Rewards by Foursquare.” It will let users earn prizes and points for real-world purchases by opting in to share location data.
Newfold Digital’s power play continues. After coming out of the gate strong with a mega-rollup of web hosting and online marketing companies, its latest news comes with Thursday’s acquisition of popular WordPress SEO Plugin Yoast.
Amazon continues to to challenge the Google/Facebook duopoly for advertising market share. The latest evidence comes in Amazon’s recent Q2 earnings, in which it reported 87 percent year-over-year ad revenue growth to $7.9 billion.
Wix today took a rather large step in its ongoing evolution as a marketing and digital presence platform: native apps. Erstwhile positioned more as a website builder, Wix now broadens its range to the world of mobile apps. We examine.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Google Maps continues to roll out new features as the world returns to navigation and local discovery (depending on where/who you are). Just two months
Bluehost today announced a WordPress website builder to help SMBs create sites in minutes. This follows a clear trend towards vertical integration and expanded features and has clear synergies and adjacencies to Bluehost’s core hosting product.
The Media Rating Council (MRC) has granted GroundTruth accreditation for Location, Place, and Visitation data sets. This validates its bona-fides for data collection and ad targeting.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Snap’s latest move is the My Places feature on Snap Map. This brings more structure to Snap Map’s existing local discovery use case by positioning 30 million SMBs with more formal interactivity in the map experience. We unpack strategic takeaways.
