People often think of Amazon’s growth in advertising in a search or display sense on Amazon.com. But what about its endeavors into streaming? We heard directly from Amazon and its agency partner Mediassociates at L25.
Future Forward: Local Advertising in the Premium Streaming Era
The evolution of streaming TV has democratized access to premium content and sophisticated audience capabilities. This session reveals how local advertisers can harness streaming TV to build lasting brand connections through premium content and precise audience engagement.
Speakers
Sam McDonnell, AmazonAds
Alicia Weaver, Mediassociates
Key Takeaways
- We’re in the golden age of television says Sam McDonnell of AmazonAds.
- Supporting that notion, the average U.S. household has 5.5. streaming subscriptions.
- With that supply comes fragmentation, meaning barriers to entry have never been lower for TV ads.
- Amazon has planted its flag in that movement, given its streaming stack and Amazon Studios.
- This makes it a formidable player in the streaming TV era, and the CTV ad opportunities that orbit.
- AmazonAds has jumped on this opportunity with several efforts underway to provision ads.
- But even though it’s Amazon, and has ample size & reach, it knows it can’t go it alone.
- So AmazonAds is opening its doors to agency partners to help reach local and national advertisers.
- Mediassociates is one such partner, bringing location-targeted vide0 ads to businesses.
- This will continue to be the next frontier in media & advertising, and Amazon will be a heavy hitter.
- The fact that Amazon shared the L25 stage in such a prominent way with its agency partner is telling in itself for the value it sees in channel partnerships to scale this opportunity. Agencies take note.
