L25 – What’s the Amazon Local Play in the Premium Streaming Era?
People often think of Amazon’s growth in advertising in a search or display sense on Amazon.com. But what about its endeavors into streaming? We heard directly from Amazon and its agency partner Mediassociates at L25. Future Forward: Local Advertising in the Premium Streaming Era The evolution of streaming TV has democratized access to premium content […]
Service is the New Software
Marketing has come full circle—service is once again the defining factor of success. The industry started as a service sector, focused on helping clients achieve their goals through execution, responsiveness, and strategic thinking. However, over the last decade, marketers shifted their focus from service to SaaS. Success was measured by software adoption and implementation: Do […]