Do SMBs really want AI tools to help them run their businesses? We found out using original data from Localogy and Duda, and presented it during a session at L25.
AI and SMBs: The Reality Check
Cutting through the hype and inside baseball, how do SMBs actually feel about AI tools? We surveyed them to find out and will break down the results on stage.
Speakers
Itai Sadan, Duda
Key Takeaways
- In all the AI excitement, there’s an assumption that everyone wants it.
- But that may not always be true for everyone, especially the ultimate tech-challenged segment: SMBs.
- So we decided just to ask them, resulting in the the Localogy Duda Report AI & SMBs: A Reality Check.
- Takeaways include the fact that many SMBs are indeed eager to implement AI, but some need more time.
- The latter cohort holds a variety of uncertainties, thinking that AI may be untrustworthy or ineffective.
- These are the objections that the SMB SaaS industry has to work on, and address in their marketing.
- Meanwhile, SMBs are very much interested in some AI benefits – most of all saving time.
- However, the term “AI” is a loaded one. When asked if SMBs want “automation” many were more receptive.
- We’ll circle back on this topic with a more in-depth breakdown of the results. For those that attended L25 – we hope you enjoyed your early preview. Look for the full report to be available soon.
