Author Archive

Which SMB Verticals See the Highest Margins?

Which SMB Verticals See the Highest Margins?

How do profit margins vary across SMB verticals? DoorDash recently broke it down as a sort of content-marketing PSA. We highlight the findings and add our own take.

Yelp Releases a Barrage of AI-Powered Features

Yelp Releases a Barrage of AI-Powered Features

Yelp has announced several new features to uplevel its functionality across the board. The whopping 20 new features and updates include formal recognition for power reviewers, a new user-facing feed for content discovery, request-a-quote improvements, and business-facing insights. 

Google and Walmart Put the AI in Retail

Google and Walmart Put the AI in Retail

One category that’s seen an uptick in AI activity is retail. Companies continue to ask themselves how AI can help build strategies around seasonal trends or automate their online strategies. We examine the latest from Walmart and Google.

Amazon Just Walk Out Enters the Enterprise

Amazon’s Just Walk Out Enters the Enterprise

Amazon’s Just Walk Out tech continues to find new use cases. The latest involves transactional zones within enterprise spaces, such as cafeterias. We examine drivers & dynamics.

Where Do SMB In-Person Software Sales Go Wrong?

Where Do SMB In-Person Software Sales Go Wrong?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Google Lens Gets More Intelligent

Google Lens Gets More Intelligent

Google Lens now boasts more intelligence to not only identify items in a photo or live camera feed but also let users go deeper in asking questions about said items. 

Copilot Revenue Model Materializes

Copilot Revenue Model Materializes

Microsoft Copilot will offer a Pro plan that unlocks premium features. At $20 per month, it includes expanded generative AI features on PCs and Macs across products like Word, Excel, PowerPoint, Outlook, and OneNote.

FedEx Jumps into eCommerce-as-a-Service

FedEx Jumps into eCommerce-as-a-Service

There’s a new eCommerce player in town: FedEX. A longtime component in the broader eCommerce value chain, it’s now expanding its position from shipping & logistics to business-facing software.

How Satisfied are SMBs with In-Person Software Sales?

How Satisfied are SMBs with In-Person Software Sales?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Can X Crack the SMB Code?

X Flies Closer to Super-App Ambitions

It’s no secret that Elon’s master plan is to evolve X into a super app, or as he puts it “the everything app.” This week, the latest domino fell. X laid out its 2024 road map, which includes integrating peer-to-peer (P2P) payments.

Google Dives Deeper Into EVs

Google Dives Deeper Into EVs

Google. It has merged electric vehicles (EVs) with one of the most inherently “local” topics out there: mapping. By combining charging-station location data in Google Maps with real-time car diagnostics, it’s able to be a smart copilot for EV owners suffering from range anxiety.

Can Meta Make 2024 the Year of Conversational Commerce?

Can Meta Make 2024 the Year of Conversational Commerce?

Meta has enlisted some of its execs and partners to weigh in on the technology that will shape 2024. Unsurprisingly, the list maps to Meta products. And one of them is WhatsApp. What will be the fate of conversational commerce in 2024?

Basis Technologies Uses CRM Data to Engage Customers Across Any Device

Are In-Person Sales Back for SMB SaaS?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Can TikTok 10x its U.S. eCommerce Revenue

TikTok has set a new target: 10x growth in U.S. eCommerce merchandise value (GMV). This would bring its 2024 total to $17.5 million – a lofty goal. We examine the drivers & dynamics.

Microsoft Copilot Goes Mobile

Microsoft Copilot has reached its latest milestone: iOS and Android. It’s now available across these ubiquitous mobile operating systems, thus planting itself more securely in the hands and pockets of consumers everywhere. 

When Will a Super App Finally Emerge in the West?

Is YouTube Becoming More Transactional?

YouTube continues to evolve from a place where you discover things to a place where you buy things. It’s becoming a lean-forward medium in addition to a lean-back one. We examine the latest evidence.

From Concept to Click: The Power of AI in Crafting Online Presence

AI in ’24: The Good, The Bad & The Ugly

If you ask anybody what the breakout tech trend of 2023 was, ten out of ten answers will likely come back “AI.” But what are success factors for implementations, and what’s to come in ’24?

Shoppability and Privacy: A One-Two Punch in 2024

Shoppability and privacy are two of the many media and tech macro trends that stood out in 2023. These phenomena are not only driving ample activity in media and commerce, but they’re colliding.