Yext’s latest consumer survey (1000+ U.S. adults) reveals that a small share of Americans trust the first search result. Not only that, but they’re looking beyond search as most toggle between AI engines, social media, and review sites. Each is gaining traction and credibility… at the expense of search.
Franchise marketing continues to be a double-edged sword. It presents challenges that exceed standard challenges of local marketing & commerce. But when done right, franchise brands have a natural advantage in local markets. This was the topic of a panel at last week’s Street Fight Live event.
Adobe projects generative AI-powered shopping to grow 520 percent year-over-year. Adobe’s unit of measurement seems to be AI-driven traffic to U.S. retail sites.
Feed-based social media and out-of-home media (basically billboards), are strange bedfellows. Though they embody traditional and new media, respectively, TikTok has brought together this odd couple in elegant ways, including using TikTok posts as creative content for out-of-home screens.
Joining the SMB-focused companies that publish thought leadership to support their go-to-market strategies, Scorpion has released the 2025 Law Firm Search Trends Report. Built around
One of the many things being disrupted by AI is the creator economy. And like other sectors vulnerable to that disruption and displacement, the high-level advice is to stop complaining and lean into it. It’s coming either way, so creators – and marketers that utilize them – should figure out ways to leverage it.
We continue to observe an uptick in companies that are bringing a cocktail of AI-based technologies — machine learning, computer vision, etc. — to physical retail. The thought is that store aisles can be searchable and stores themselves can be smarter, optimizing product placement and real-time inventory.
There’s new evidence this week that ChatGPT is becoming a more substantial source of referral traffic for eCommerce. This is being seen from the likes of Walmart, Target, Etsy, and eBay, which calms a growing disdain around AI search engines eroding traffic to websites, a la zero-click search.
Location intelligence and data management platform Precisely today announced a few upgrades and enhancements to its Data Integrity Suite. The goal is to automate and advance data quality for Precisely’s enterprise customers, which naturally includes a fair dose of AI for automated intelligence.
As AI continues to eat the world, a looming question is whether we’re in a bubble. That question doesn’t mean to suggest that AI doesn’t
Amazon has become the latest company to promise a world in which AI agents complete multi-step workflows for you. This is the flavor of AI known as agentic, and it holds the most potential for resource-constrained SMB.
In this edition of Localogy’s Local Radar, we focus on AI and SMB-SaaS startups addressing the accounting & finance vertical.
Bluehost this week has continued a recent trend: infusing its C-Suite with new talent. These include CMO Salim Ali and CFO Wesley Pua. Both represent a newly-refined focus on evolving in an AI-powered world.
Creatify and Comcast announced a new partnership this week that democratizes SMB video ad creation. Creatify covers the creation end of things – with an AI twist – while Comcast covers the distribution. Together, it’s a one-two punch that should automate and streamline the elusive art of video advertising for SMBs.
YouTube’s Made-On event involved several creator-facing updates to YouTube Studio, including lots of generative AI, as you can imagine. But what stuck out most to us was marketing and commerce tools.
In this edition of Localogy’s Local Radar, we focus on AI and SMB-SaaS startups addressing the auto vertical.
Taco Bell experienced some growing pains and oscillations in its AI deployment. This involved a chatbot-style AI agent to take orders drive throughs of 500 trial Taco Bell locations. The results were predictably uneven, embarrassing, and even comical at times.
As the dust – and public outcry – settle from the Cracker Barrel debacle, it’s time to marinate on its dynamics and learnings. Marketing thought leaders throughout the land are doing just that, including our go-to guru – SOCi CMO, Monica Ho. So naturally, we reached out to Monica to get her take.
Though Apple talked a big game when launching Apple Intelligence, it hasn’t stuck the landing. And now, there’s evidence of an alliance with Google to outsource AI functionality to Gemini. What does it all mean?
Starbucks this week launched a new internal tool that helps store managers automate inventory management using a combination of computer vision and AI. Known as AI-powered automated counting (it should probably come up with a snazier name), it lets users scan inventory to quickly count it.
