What Are SMBs' Favorite Channels to Purchase SaaS? Localogy
Benchmark Bytes

Where Do SMBs Want to See SaaS Improved?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

What's TikTok's Economic Impact on SMBs?
Pro Features

TikTok, Now with More Billboards

TikTok has revealed that it will expand its footprint from dance videos on your 5-inch screen to brand marketing opportunities on bus stops, kiosks, and movie theaters. It’s calling this DooH effort its “Out of Phone” program.

How Engaged are SMBs After Purchasing SaaS?
Benchmark Bytes

How Engaged are SMBs After Purchasing SaaS?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Mapping - Apple Refines its Immersive Maps
3D Mapping

Apple Refines its Immersive Maps

While Apple invests in catching up to Google in online mapping, one competitive edge could come from immersive 3D navigation and wayfinding. We examine the latest.

ChatGPT, by the Numbers
AI

ChatGPT, by the Numbers

All we seem to hear about in the tech press is ChatGPT… yet there’s still some confusion about how it makes money, and how much it makes. As ChatGPT passes its first birthday, we crunch the numbers.

When Will a Super App Finally Emerge in the West?
Data Scout

Who’s the King of Social Media?

How is the social media industry positioned today, who’s leading in usage and market share, and what networks have the most momentum? A new Pew survey of U.S. teenagers helps answer some of these questions.

Benchmark Bytes

How Important Are Free Trials in SMB SaaS?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Snapchat+
Pro Features

Snapchat+ Reaches $20 Million in Monthly Revenue

A little over two months after reaching 5 million paid users, Snapchat+ has crossed another key milestone: $20 million in monthly revenue. What are lessons and takeaways for subscription revenue models?

Can X Crack the SMB Code?
Pro Features

Can X Crack the SMB Code?

The latest Elon-based fiasco has intersected with the Localogy-verse. X has proclaimed that one of the ways it will resolve the revenue gap from its recent F-bomb-ladden advertiser exodus is to pursue ad dollars from the long-tail SMB segment.

AI

Read AI Makes Good on the ‘AI’ Part

Meeting analytics platform Read AI is doubling down on the technology that’s telegraphed in its title. The company has upleveled its capabilities to align with the latest flavors of AI – specifically, large language models.

Localogy Modern Commerce Monitor : Do SMBs Prefer Live Sales or Self-Serve?
Benchmark Bytes

What Pricing Models Rule SMB SaaS?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Are We Seeing a Backlash to Content Subscriptions?
AI

Web.com Doubles Down on AI

Web.com today announced a new AI website builder meant to streamline the traditional process of constructing websites. This is targeted to SMBs who are not

Amazon

Amazon One Comes to the Enterprise

Amazon is bringing its retail check-out palm scanning technology, Amazon One, to the enterprise. This includes use cases like employee or guest check-in systems or access to sensitive software (think: HR).

AI

Is Amazon the Big Winner in the AI Era?

Amazon continues to seed and accelerate demand for AI, which was on full display at this week’s re:Invent conference. Among other things, it launched an enterprise chatbot and dedicated chips for AI training. 

Data Scout

Cyber Week Spending: Good News and Bad

The figures are in: Cyber week has reached record consumer spending levels – a positive sign amidst a softened economy. However, there’s still time for declines in the remainder of the holiday shopping season.