Facebook Expands Audience Network Ad Service to Include Mobile Web
Last October I covered how Facebook had expanded the use of its ad service, Audience Network, to display Facebook ads in apps outside of Facebook.
Last October I covered how Facebook had expanded the use of its ad service, Audience Network, to display Facebook ads in apps outside of Facebook.
Even with the complexity and fragmentation of audiences as it relates to marketing, a new study finds that most small and medium-sized businesses (SMBs) are
One of the challenges that marketing providers and agencies experience in working with small and medium-sized businesses (SMBs) is making the most of limited marketing
Consumers are spending more time on mobile devices than ever before. Much of that mobile use is in apps. ComScore reports that 77% of all
After five successful events (LA, Charlotte, Atlanta, Portland and Austin), the LSA Bootcamp event will continue in 2016. To kick off the 2016 tour and
We have all been waiting for Facebook to make a big splash in local search. Instead, we have been hit with a few small ripples
According to Nexref Technologies, the augmented reality space is on fire and projected to be a $90 Billion industry within the next 5 years. ViXR
Today Local Search Association (LSA) and BuzzBoard are releasing a new, free report titled, “Mobile: Ready – or Not?” The report explores the state of mobile-readiness
As consumers have embraced smartphones and the mobile internet, SMBs and even enterprises have lagged behind. According to BuzzBoard data, 47.3% of all SMB websites across the US are not mobile ready. Other
From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments,
While much of the SMB marketing narrative has been around lacking participation in digital marketing, a new Yelp study provides stats to the contrary. According
In addition to an end of the year webinar, we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space.
Today’s local business owner has more options than ever to reach customers and market his or her products and services. And consumers are using new
As 2015 comes to an end, we (LSA) wanted to do our part to contribute to the 2016 prediction mania currently underway. During a webinar
In October last year Google released an app called Primer which was developed as a tool for startups, particularly Google’s ad-tech products, to learn the
Small and medium-sized businesses (SMBs) are responding to the growth in mobile usage by allocating more dollars toward efforts that help them reach consumers on
Please join the Local Search Association (LSA) and BuzzBoard for an exclusive webinar presentation next Tuesday, December 15 from 2:00 pm – 3:00 pm ET.
According to the Bureau of Labor Statistics, over the past 15 years SMBs have been responsible for more than 60% of all job growth in the
Everywhere you turn, conversations about digital marketing are hyping mobile as the absolute must-have marketing channel. While talk about capitalizing on mobile data collection and
Serving the small budget marketer and keeping them happy remains a challenge. With a focus on performance, Perry Evans of Closely, David Mihm of Moz and