FedEx Jumps into eCommerce-as-a-Service
Amazon

FedEx Jumps into eCommerce-as-a-Service

There’s a new eCommerce player in town: FedEX. A longtime component in the broader eCommerce value chain, it’s now expanding its position from shipping & logistics to business-facing software.

How Satisfied are SMBs with In-Person Software Sales?
Benchmark Bytes

How Satisfied are SMBs with In-Person Software Sales?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Can X Crack the SMB Code?
Payments

X Flies Closer to Super-App Ambitions

It’s no secret that Elon’s master plan is to evolve X into a super app, or as he puts it “the everything app.” This week, the latest domino fell. X laid out its 2024 road map, which includes integrating peer-to-peer (P2P) payments.

Google Dives Deeper Into EVs
connected cars

Google Dives Deeper Into EVs

Google. It has merged electric vehicles (EVs) with one of the most inherently “local” topics out there: mapping. By combining charging-station location data in Google Maps with real-time car diagnostics, it’s able to be a smart copilot for EV owners suffering from range anxiety.

Can Meta Make 2024 the Year of Conversational Commerce?
conversational commerce

Can Meta Make 2024 the Year of Conversational Commerce?

Meta has enlisted some of its execs and partners to weigh in on the technology that will shape 2024. Unsurprisingly, the list maps to Meta products. And one of them is WhatsApp. What will be the fate of conversational commerce in 2024?

Basis Technologies Uses CRM Data to Engage Customers Across Any Device
Benchmark Bytes

Are In-Person Sales Back for SMB SaaS?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Pro Features

Can TikTok 10x its U.S. eCommerce Revenue

TikTok has set a new target: 10x growth in U.S. eCommerce merchandise value (GMV). This would bring its 2024 total to $17.5 million – a lofty goal. We examine the drivers & dynamics.

Pro Features

Microsoft Copilot Goes Mobile

Microsoft Copilot has reached its latest milestone: iOS and Android. It’s now available across these ubiquitous mobile operating systems, thus planting itself more securely in the hands and pockets of consumers everywhere. 

When Will a Super App Finally Emerge in the West?
Pro Features

Is YouTube Becoming More Transactional?

YouTube continues to evolve from a place where you discover things to a place where you buy things. It’s becoming a lean-forward medium in addition to a lean-back one. We examine the latest evidence.

From Concept to Click: The Power of AI in Crafting Online Presence
Pro Features

AI in ’24: The Good, The Bad & The Ugly

If you ask anybody what the breakout tech trend of 2023 was, ten out of ten answers will likely come back “AI.” But what are success factors for implementations, and what’s to come in ’24?

Pro Features

Shoppability and Privacy: A One-Two Punch in 2024

Shoppability and privacy are two of the many media and tech macro trends that stood out in 2023. These phenomena are not only driving ample activity in media and commerce, but they’re colliding.

What Are SMBs' Favorite Channels to Purchase SaaS? Localogy
Benchmark Bytes

Where Do SMBs Want to See SaaS Improved?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

tiktok usage
Pro Features

TikTok, Now with More Billboards

TikTok has revealed that it will expand its footprint from dance videos on your 5-inch screen to brand marketing opportunities on bus stops, kiosks, and movie theaters. It’s calling this DooH effort its “Out of Phone” program.

How Engaged are SMBs After Purchasing SaaS?
Benchmark Bytes

How Engaged are SMBs After Purchasing SaaS?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Mapping - Apple Refines its Immersive Maps
3D Mapping

Apple Refines its Immersive Maps

While Apple invests in catching up to Google in online mapping, one competitive edge could come from immersive 3D navigation and wayfinding. We examine the latest.

ChatGPT, by the Numbers
AI

ChatGPT, by the Numbers

All we seem to hear about in the tech press is ChatGPT… yet there’s still some confusion about how it makes money, and how much it makes. As ChatGPT passes its first birthday, we crunch the numbers.

When Will a Super App Finally Emerge in the West?
Data Scout

Who’s the King of Social Media?

How is the social media industry positioned today, who’s leading in usage and market share, and what networks have the most momentum? A new Pew survey of U.S. teenagers helps answer some of these questions.