Data
Location Data Firm Dataplor Raises $10.6M Series A
Last week, the U.S. point of interest data provider dataplor closed a $10.6 million Series A equity funding round, led by Boston-based VC firm Spark
L24
E59 Examines Trends in Privacy, Location & Retail with Dan Hight
In E59 of Localogy’s This Week in Local podcast, host Mike Boland welcomes Friend of the Pod Dan Hight to do a deep but efficient
Location Intelligence
Vibenomics and Placer.AI Accelerate the Rise of Retail Media
In-store digital advertising platform Vibenomics has announced a collaboration with location intelligence leader Placer.ai. In short, the latter’s location data will empower and elevate the former’s in-store audio and display advertising.
Location Intelligence
Gravy Analytics Named Among Fastest-Growing Co’s
Location intelligence specialist Gravy Analytics is now one of the fastest-growing companies in the Americas. The Financial Times gave the company the nod (coming in at #332) in its 2023 list.
Foursquare
TikTok Raises its Location-Intelligence Game
There’s no question that TikTok is the latest phenomenon in social media. Extending from that is its positioning as a brand marketing powerhouse. But what about local? It answered that question with a new Foursquare partnership.
location
Snap Continues its Mapping & Location Conquest
We’ve tracked two new developments around Snap Maps in the past few weeks. The first involves a partnership with Ticketmaster to match users with upcoming events in their area. The second is a new “buddy system” for sharing location with friends.
Foursquare
Foursquare Launches Tile-Based Location Analytics
Foursquare today is launching Hex Tiles. These are a new way to visualize and contextualize its location data. They unify location signals into color-coded tiles that are overlaid on a map to help visualize patterns that can inform business decisions.
Foursquare
Foursquare Mints New Product Lead
Foursquare continues to make executive moves as it further establishes its position as a location data powerhouse. The firm announced this week that it has appointed Oren Teich as its new SVP of product.
Foursquare
Foursquare Beefs Up Places API
Foursquare continues to add features to its flagship Places API to embolden brands’ and developers’ location-based capabilities. The latest is a new autocomplete endpoint, and we examine strategic takeaways.
Location Intelligence
Uber Quietly Advances its Advertising Business
One ongoing possibility that we continue to track is Uber’s moves into advertising. Its its position as a transportation platform could enable it to launch a location-based ad play for mobile devices and in-ride marketing. We examine the latest
GroundTruth
Groundtruth Gains MRC Accreditation
The Media Rating Council (MRC) has granted GroundTruth accreditation for Location, Place, and Visitation data sets. This validates its bona-fides for data collection and ad targeting.
Data Scout
Place Rewind: What’s Location Data’s UX Impact?
How does location data impact the user experience that plays out several steps downstream? And what’s the state of the Art in location intelligence? We tackle these questions in an interview with Gimbal — the topic of this week’s Place Rewind.
Location Intelligence
How Much Will Tracking Opt-outs Impact Ad Tech?
In iOS 14.5, Apple sends users notifications about apps that are tracking them. Moreover, it offers a quick and easy way to opt-out of tracking, which otherwise lingers in the background unnoticed. What will be the impact?
Gimbal
NextNav and Gimble Team Up for 3D Location Data
Gimbal has partnered with NextNav to incorporate its signature Z-axis location data. This will give Gimbal’s brand and retail customers a better understanding of their customers’ movement patterns. We examine.
Foursquare
Foursquare’s Power Play Continues with Relaunched Places and New API
Foursquare is relaunching its Places Database, and introducing a new Places Enterprise API. The former is all about beefing up its core data sets and the latter addresses more complex enterprise data needs. We examine both.
Location Intelligence
PlaceIQ Acquires Skyhook’s Location Intelligence Line
PlaceIQ will acquire Skyhook’s Geospatial Insights business, allowing it to better pinpoint device location. This will sharpen PlaceIQ’s ability to serve ads based on location, and track post-exposure foot traffic to attribute campaign effectiveness.
Location Intelligence
Apple & Google Crack Down on Location Data
The world of mobile location tracking saw a big development this week when Apple and Google issued moratoriums on data from X-Mode. They’ve communicated to developers to remove X-Mode trackers in their apps. We examine.
Acquisitions
Near Acquires Teemo, Furthers Data Consolidation
The Singapore-based data intelligence company Near has acquired French location data company Teemo for an undisclosed sum, according to TechCrunch. Near, founded in 2012, raised
audience targeting
Foursquare Partners with Kochava for Deeper Audience Data
Foursquare is partnering with the Kochava Collective, the world’s largest independent mobile data marketplace. This will embolden Foursquare’s mission to enhance marketers’ first-party intelligence with real-world location data.
inmarket
Playing the Long Game: InMarket Acquires NinthDecimal
Ad tech giant InMarket today announced the acquisition of assets from location intelligence firm NinthDecimal for an undisclosed sum. This brings together a complementary portfolio