In iOS 14.5, Apple sends users notifications about apps that are tracking them. Moreover, it offers a quick and easy way to opt-out of tracking, which otherwise lingers in the background unnoticed. What will be the impact?
Gimbal has partnered with NextNav to incorporate its signature Z-axis location data. This will give Gimbal’s brand and retail customers a better understanding of their customers’ movement patterns. We examine.
Foursquare is relaunching its Places Database, and introducing a new Places Enterprise API. The former is all about beefing up its core data sets and the latter addresses more complex enterprise data needs. We examine both.
PlaceIQ will acquire Skyhook’s Geospatial Insights business, allowing it to better pinpoint device location. This will sharpen PlaceIQ’s ability to serve ads based on location, and track post-exposure foot traffic to attribute campaign effectiveness.
The world of mobile location tracking saw a big development this week when Apple and Google issued moratoriums on data from X-Mode. They’ve communicated to developers to remove X-Mode trackers in their apps. We examine.
The Singapore-based data intelligence company Near has acquired French location data company Teemo for an undisclosed sum, according to TechCrunch. Near, founded in 2012, raised
Foursquare is partnering with the Kochava Collective, the world’s largest independent mobile data marketplace. This will embolden Foursquare’s mission to enhance marketers’ first-party intelligence with real-world location data.
Ad tech giant InMarket today announced the acquisition of assets from location intelligence firm NinthDecimal for an undisclosed sum. This brings together a complementary portfolio
Data Scout is Localogy’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that
The location intelligence sector is in transition. Given legislation like GDPR and CCPA, as well as private sector measures like mobile platform updates, there’s a
Location intelligence continues to be one of the hottest areas of innovation and discussion in local commerce. The underlying dilemma is the sheer volume of
Those involved in tech mergers know how long it can take to integrate two different systems and sets of technologies. This is why it was
Our latest Above the Cloud podcast features an LSA analyst team “around the horn” session touching on a range of topics in the news and
