eCommerce

Shoppability and Privacy Collided in 2022

Shoppability and privacy are two of the many media and tech macro trends that stood out in 2022. These phenomena are not only driving ample activity in media and commerce, but they’re colliding and feeding into each other.

Advertising

Apple’s Search Ad Business Triples in Market Share

AppsFlyer reports that Apple Search Ads tripled in market share since 1H 2020. During the same period, other search ad competitors’ market share declined, the most consequential (billions in revenue) being Google and Meta. We dive in.

Privacy

What’s Behind the Rise in Retail Media Networks?

You may have noticed an acceleration in the number of headlines about retail media networks. For those unfamiliar, these are self-contained ad networks launched by retailers. We examine the drivers & dynamics.

eCommerce

Shoppability Invades the Living Room

The latest shoppability play comes from Roku, bringing us the long-discussed concept of shopping directly on your television (T-commerce). We examine its latest collaboration with Walmart to make it all happen.

Privacy

Snap Jumps on the Paid-Tier Wagon

Following Twitter’s much-discussed paid tier, Twitter Blue, Snap appears to be interested in something similar. Though details are scant, the company has indicated that it’s testing a paid subscription tier called Snapchat+.

Out of home

Is OOH Advertising Primed for the Privacy-First Era?

Privacy reform has winners (first- party data integration) and losers (behavioral ad targeting). In the former camp is OOH, due to its reliance on contextual targeting among other things. We examine the evidence for its spending growth.

Privacy

Are Streaming and CTV Primed for a Privacy-First Era?

The privacy reform of the past few years has upended the ad world. But how will that apply to streaming video and connected TV advertising (CTV)? These areas are growing and are less impacted by things like Cookie depreciation and iOS app tracking restrictions.

Location Intelligence

How Much Will Tracking Opt-outs Impact Ad Tech?

In iOS 14.5, Apple sends users notifications about apps that are tracking them. Moreover, it offers a quick and easy way to opt-out of tracking, which otherwise lingers in the background unnoticed. What will be the impact?

Apple

Video: Apple’s App Transparency Escalates

Apple’s latest privacy move is in-app notifications in iOS 14.5 to inform users about what’s being tracked and let them easily opt out. As part of the rollout, Apple released a new video which we examine for Localogy Insider readers.

Location Intelligence

Apple & Google Crack Down on Location Data

The world of mobile location tracking saw a big development this week when Apple and Google issued moratoriums on data from X-Mode. They’ve communicated to developers to remove X-Mode trackers in their apps. We examine.

Privacy image
California Privacy Rights Act

California Privacy Rights Act Passes, Now What?

Somewhere within the election chaos, a key piece of legislation passed for the online advertising industry. The California Privacy Rights Act (CRPA) passed, which will impact eCommerce and other online segments.