Meta has announced new subscription products for Facebook, Instagram, and WhatsApp. Among other things, this cultivates subscription revenue for Meta, which can diversify its top line amidst a volatile ad revenue landscape. This was also likely driven by watching Snap’s success doing similar.
Instagram this week fired the latest shot in the social mapping wars. It announced Instagram Map, a social mapping tool that resembles Snap Map in arraying content and friend updates on a Map UI. This is just the latest in a string of Instagram mapping moves that built up to this point.
As you likely know by now, Meta is currently fighting a lawsuit brought by the U.S. Federal Trade Commission, which alleges that the tech giant has engaged in unfair trade practices. So to make sense of it – as with all-things antitrust – we turned to our go-to legal expert James Ward.
You can now add another player to the social media marketing landscape: Threads. The company made it known this week that it’s starting to roll
This week saw the latest clues in Meta’s beleaguered but potentially-promising spatial computing roadmap. Otherwise known as extended reality, we’re talking about the spectrum of AR, VR, and MR. These are often lumped into the gaming realm but have other endpoints, such as local commerce.
Instagram this week fired the latest shot in the ongoing social mapping wars. Users can now share their locations with friends via direct messages. Once those messages are received and activated, the recipient can see the sender’s live location within Instagram’s mapping feature for up to an hour.
There’s lots of talk about Meta’s AI integrations in its ad creation and campaign workflows. But we rarely get a glimpse into how those integrations and infusions are happening. Last week at Street Fight Live, we were given just that. Meta’s Brody Karmenzind presented all the ways AI enters the picture.
The latest figures show that Instagram is seeing some declines in
both the creator/content level and on ad dollars that the app is attracting. Both are obviously important as one drives the other. We break it down.
According to eMarketer, Facebook has the greatest overall daily engagement (20 min). That compares to TikTok (18 min) and Instagram (16 min). But it’s not all good news…
Instagram revealed plans to develop a social mapping function. Similar to Snap Map, the idea is to array social signals on a map.
The past week in Local news was highlighted with Microsoft and Criteo transforming retail media, Tiger Pistol and AdBud, the potential effects of TikTok Shop,
The past week in Local news was highlighted with the news of Google local search enhancements, the new SOCi Chat, Walmart’s immersive shopping play and
European regulators don’t strike me as being particularly fond of Meta. Google, Apple, Amazon, et al seem only marginally more popular, if at all. In
The past week in Local news was highlighted with the news of Tiger Pistol partnering with Amazon, big tech’s ad revenue dominance surging, Meta halting
A sudden stream of WhatsApp news recently crossed our desks and reached critical mass. So we’re taking this opportunity to check in with the company, in the form of a breakdown on its latest moves and how the dots connect.
The past week in Local news was highlighted with the latest industry report from Yelp , Google’s next step in multimodal search, a hidden Meta
Something caught my eye this morning in the course of my usual daily browsing of tech related news. It was about that year-round online garage
Recently, my Localogy colleague Mike Boland and I recorded a soon-to-be-published episode of This Week in Local. On it, we riff on Threads. Something we
In E66 of Localogy’s This Week in Local, co-hosts Mike Boland and Charles Laughlin unpack what we learned from future of work startup Read.ai’s recent
In E65 of Localogy’s This Week in Local podcast, co-hosts Mike Boland and Charles Laughlin talk about extending retail media networks to small businesses. Mike
