Sell-side advertising platform Magnite has announced a new coordination layer that lets advertisers create, buy, and manage ad campaigns in automated and agentic ways. Known as Orchestration, it builds agentic AI capabilities on top of Magnite’s premium inventory and sell-side intelligence.
Yext this week took the next logical step in the age of agentic AI: opening up its platform for customized AI integrations. But integrations happen in the reverse order that they normally do. This isn’t plugins and addons to Yext’s platform… It’s about bringing Yext into users’ environments.
SOCi has just announced that its locally-deployed AI marketing Genius Agents have exceeded 300,000 in number. This makes it the largest-deployed agentic workforce, having grown 350 percent in the past year alone, and on pace to execute more than 20 million marketing tasks annually.
Google continues to add functionality to AI Mode. The latest enticing offer is the ability for users to ask the AI engine about availability of nearby products, including what’s currently in stock. This brings a longstanding functional aspiration for Google together with its latest AI-focused and buzzy products.
Vendasta’s AI workforce, consisting of several role-based agents, has been selected by Italian digital marketing powerhouse Italiaonline to power its 100,000+ SMB customers. The centerpiece of this integration is an AI agent known as MARiO, which fields inbound calls and turns them into new business.
To show rather than tell, we’ve tracked recent product launches and integrations meant to empower SMBs to do more with less – the holy grail for local businesses. These AI integrations span operational functions but have a few common threads, such as agentic task completion and automation.
Wordpress.com this week became the latest player to add prompt-driven website creation and development. Meant to simplify website building to a conversational UX, it will let users speak commands to direct the automatic (excuse the pun) creation of WordPress staples like pages and posts.
Vendasta this week launched its latest AI employee, a CRM agent. Joining its AI employees that handle reception, inbound leads, and marketing tasks, the new agent is purpose-built to offload the always-onerous tasks of recording and gaining insights from customer and prospect interactions.
Base44 this week launched a set of AI agents that work proactively across a range of job functions for businesses. Known as Superagents, this latest offering from the Wix-owned Base44 joins a growing trend around AI agents that are tuned to specific job functions for autonomous productivity.
Wix is on a roll. After launching its Harmony vibe coding tool, and a recent integration with Quickbooks, the company’s latest move is to bring instant bookings to Google Search, Maps, and AI Mode. Searchers using those products can transact directly with businesses that run on Wix.
ChatGPTs new shopping functionality lets users research and buy products without leaving the app. Now the program is emboldened with the addition of Walmart. We examine strategic implications.
vcita has added new dimension with its agentic AI function. Housed within BizAI, it offers automation for agent-like features.
One valuable subsegment of AI’s takeover is its application to SMB-facing marketing tools. That includes agentic AI that lets consumers interface with the business in
