The past week in Local news was highlighted with Microsoft and Criteo transforming retail media, Tiger Pistol and AdBud, the potential effects of TikTok Shop, and insights from Prime Day.
In case you missed it, here are the top four biggest stories from Localogy Insider.
- Microsoft formed a deal with Criteo to bring direct retail media opportunities to 500,000 advertisers in its Microsoft Advertising business.Â
- Tiger Pistol partners with AdBud to enhance social marketing, introducing the Automatic SoMe ads feature for better management and optimization of Facebook and Instagram campaigns for multi-location brands.
- Is TikTok Shop driving users away from the platform? TikTok Shop is impacting user engagement and is a potential factor in the platform’s recent decline in usage and ad growth.Â
- This week saw “Black Friday in July.” That’s right, it was Prime Day… which is actually two days. We have all the data and takeaways.
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