Tiger Pistol announced that it has partnered with Swedish marketing automation innovator AdBud. The collaboration creates a new feature in AdBud’s platform called Automatic SoMe ads. In short, it lets users – mostly agencies and brands – manage and optimize Facebook and Instagram social marketing campaigns.
The feature will be powered by Tiger Pistol and its specialized capabilities in social media marketing. But it’s more than that, as Tiger Pistol brings additional competency and craft at the intersection of social and local – specifically unlocking more effective presence and promotion for multi-location brands.
For example, Tiger Pistol brings to AdBud (via API) several tools that help automate and streamline location-level social marketing campaigns. These include establishing local pages, validating ownership, managing admin rights across locations and centralized marketing stakeholders, and other time-saving tools.
In the hands of AdBud’s users, this will mean greater operational efficiency in managing complex multi-location campaigns. For the agencies that work with AdBud’s platform, this is a tangible value proposition in being able to scale the capacity of finite resources, thus boosting their potency.
“Effective Facebook and Instagram advertising at scale demands specialized expertise to ensure that campaigns are crafted and executed to achieve maximum results,” Tiger Pistol VP of Business Developments Sarah Cucchiara told Localogy Insider. “Tiger Pistol’s deep understanding of scaled social advertising best practices aligns perfectly with our clients’ strategies, driving efficiency and delivering consistent performance.”
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Greater Dimension
Stepping back, this collaboration accomplishes a few broader goals. For AdBud, it infuses better social marketing management into its platform, particularly that which accommodates the unique needs of multi-location brands, as noted. That in turn boosts the appeal and value proposition of its core platform.
In that sense, this opens up a larger addressable market for AdBud, given new capabilities in social presence for multi-location brands. This could grow its customer base with a new crop of high-value multi-location brands, as well as create more stickiness in the platform, pursuant to reducing churn.
All of the above is accomplished through greater dimension in AdBud’s platform. As background, the company is known more for its capabilities in search marketing. So having more social marketing makes it a more comprehensive offering. Social presence can also feed into search in terms of SEO authority.
And for Tiger Pistol the deal extends its platform’s presence. Its technology and “powered by” positioning will be in the hands of more brands and agencies as a result of this move. This could be a key step in continuing to expand its footprint in the world of multilocation (MULO) brand marketing.
“Our partnership with AdBud underscores our commitment to empowering agencies with the tools and knowledge needed to excel in local social media advertising,” said Cucchiara
