Conference Coverage
Place 2023: Fireside Chat with iHeartMedia
When examining localized marketing options, events are rarely mentioned. But they can be a powerful vessel for brand messaging, whether national brands or local SMBs.
Conference Coverage
Place 2023: Generative AI Building Blocks
Every conference in the local search and commerce worlds in recent history has featured sessions on location data, listings, and SEO strategies. But that’s not
Conference Coverage
Place 2023: How to Map the Blur of Physical and Digital
For a mature technology, mapping continues to demonstrate early-stage-like innovation cycles and feature rollouts. This is partly due to the healthy competition between Apple and
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Place 2023: Indoor Screens and the Customer Journey
In the age of privacy reform, marketers continue to find opportunities in alternate media channels. Near the top of that list are retail media networks
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Place 2023: Unique New Approaches to Contextual Advertising
The era of one-to-one marketing is over says Place program chair Dan Hight. In the age of privacy reform, the game has changed and so
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Place 2023: Powerful Insights From Payment Data
How we pay for things is a key link in the digital marketing and attribution chain. This factor gains even greater weight amidst all the
Conference Coverage
L23: Digital Accessibility – Partnering to help SMBs
Accessibility is one of those elements that’s increasingly, and rightly, integrated into technologies across the board. For SMBs, this isn’t just about accessibility in their
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L23: The Local Outlook for Web3 and Digital Currency
After two days of intense sessions on local marketing and commerce dynamics, we sit down with an enlightening and entertaining interview with VC and Shark
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L23: The Future of Alternative Payments
The way we pay for things continues to evolve. That goes for consumer buying habits among gen-z and others, as well as the ways that
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L23: Growing with TikTok
TikTok has become a powerful channel for small businesses to build and engage with an audience. This afternoon at L23, TikTok’s Melanie Rhodes offered a
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L23: Driving OOH Success
Out of Home (OOH) consists of legacy media like billboards, but it’s also one of the fastest growing location-based media channels, given the expansion of
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L23: The Future Starts with Effective Collaboration
What can we say about Howard Lerman? He is that rare breed of entrepreneur. The category creator. He did it with Yext and listings management.
Conference Coverage
L23: How Franchise Brands Are Embracing Emerging Tech
A key segment within the world of local marketing and commerce is multi-location brands. And often, they’re run on a franchise model. This brings its
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L23: Applying the Art of Social
How do brands win with social media? A panel featuring Brand Muscle, Matchcraft, and Soci this afternoon at L23 offered some nuggets of wisdom on this
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L23: Meeting SMBs Where They Are
There are all kinds of channels through which to reach SMBs. This has diversified well beyond the traditional local sales channels such as yellow pages
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L23: Global SMBs Utilizing New Technologies for Scale and Leverage
Small business is a universal language, thoguh there are cultural and market nuances across boarders. How do global SMB think and feel about operating and
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L23: Anatomy of the Product Development Cycle
A universal process in tech is the product development cycle. But everyone does it differently – from ideation to execution to rollout and marketing. How
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L23: Decentralizing Marketing Services in Today’s Decentralized Workplace
The franchise model in local services isn’t new, but it’s evolving in a world that itself is increasingly decentralized. Berkshire Home Services is leaning into
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L23: Social Media Marketing — The Brand Experience
Brands struggle with doing social media marketing well at the local level. This morning at L23, BrandMuscle’s Paula Carren spoke with US Cellular’s Sergio Apodaca
Conference Coverage
L23: AI From Theory to Reality
Among the big five tech giants, Microsoft has been most active in leaning into all the recent AI excitement. This has been an opportunity to