Small business is a universal language, thoguh there are cultural and market nuances across boarders. How do global SMB think and feel about operating and marketing their businesses? vCita has done the heavy lifting on assembling SMB sentiments.
Key Takeaways
Here are a few key messages or insights that we gleaned from this session.
- SMBs are mission-driven: They got into a particular field because of their alignment with the product or service… but that means that they aren’t necessarily natural marketers or operators.
- This is where the world of SMB SaaS factors in, to help SMBs run things in lower friction ways with the power of software.
- SMB SaaS software still requires time and a learning curve, but that time investment leads to net gains in terms of day-to-day automation.
- The trick is getting them sold on that value proposition and getting over that initial hump.
- Saving time is often the thing that resonates most, and should be the value proposition to lead with.
- As an extension of that message, having more time to focus on the actual product or service is what most SMBs want most.
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Global SMBs Utilizing New Technologies for Scale and Leverage
How are small businesses across the English-speaking world using new and emerging technologies to gain operating leverage? Rachel Nulman-Schapiro, VP of Product Marketing at vCita, provides the answers based on a new global small-business survey.
Rachel Nulman-Schapiro, vCita
