Conference Coverage, Place Conference

We’ve assembled the buyer and seller from a recent BD-led transaction. And we will unpack the process from the first cup of coffee during a conference break to the last drop of ink on the contract.

B2B SaaS veteran and startup advisor Josh Scherman will unpack business development-led M&A and explain why it may be your best path to a successful strategic exit.

The career of Joe Walsh has been a lesson in weathering the looming storms of market disruption, and in seeing around corners. What’s his framework

Retail media networks are all the rage. At a time when retailers are looking to reinvent themselves and diversify revenue, media networks let them monetize

The LSG SERP Summary tracks 20 million U.S. keywords, initially all in the home services category. This session highlights what really changed in these verticals

What is the lead-generation loophole and why is it important? We dive into the strategic implications of this little-known piece of federal legislation. Key Takeaways

Localogy regularly measures the nature and pace of technology adoption by small businesses. We kicked off this year’s L24 event in Texas with a fresh

A high-stakes segment of local marketing is occupied by multi-location (MULO) brands. They have their own set of dynamics given the need to raise their

A high-stakes segment of local marketing is occupied by multi-location (MULO) brands. Indeed, they have their own set of dynamics, given the need to raise

It’s time to show rather than tell. To wrap up a full day of insights from the Place 2023 stage, we dive into case studies.

Microsoft was one of the first players out of the gate in the current wave of generative and conversational AI. This includes flavors of both

AI continues to find new areas of applicability. One fitting integration still in early stages is AI which assists and automates marketing for local businesses.

As AI continues to reach into all aspects of digital media & marketing, it requires a map. As that map is still being written, some

When examining localized marketing options, events are rarely mentioned. But they can be a powerful vessel for brand messaging, whether national brands or local SMBs.

Every conference in the local search and commerce worlds in recent history has featured sessions on location data, listings, and SEO strategies. But that’s not

For a mature technology, mapping continues to demonstrate early-stage-like innovation cycles and feature rollouts. This is partly due to the healthy competition between Apple and

In the age of privacy reform, marketers continue to find opportunities in alternate media channels. Near the top of that list are retail media networks

The era of one-to-one marketing is over says Place program chair Dan Hight. In the age of privacy reform, the game has changed and so

How we pay for things is a key link in the digital marketing and attribution chain. This factor gains even greater weight amidst all the