The franchise model in local services isn’t new, but it’s evolving in a world that itself is increasingly decentralized. Berkshire Home Services is leaning into this with its decentralized network of home services and real estate apps that empower its franchisees.
Key Takeaways
Here are a few key messages or insights that we gleaned from this session.
- Berkshire Home Services employs a franchise model for its network of home services and real estate professionals.
- It has set itself up for scalability by assembling several best-of-breed services in-home services and digital marketing.
- This gives each of its franchisees a broad set of tools to customize what works for them in serving their local customers.
- For example, Chalk Digital is in that tool belt to customize and automate digital marketing and listings for the real estate agents in Berkshire’s network.
- Collectively, Berkshire’s mix of apps and services opens the door for integrations where the whole is greater than the sum of its parts.
- Using Chalk Digital as an example again, it can integrate CRM data from elsewhere in the suite, adding dimension to its digital marketing capabilities.
- All the above leads to an attractive value proposition for franchisees, which has been validated in Berkshire’s franchisee growth. Starting with 18, it just crossed the 300 mark.
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Decentralizing Marketing Services in Today’s Decentralized Workplace
One reality that few can deny is that the modern workplace has become highly decentralized. Any given team at any given company is likely to be a mixture of office-bound, hybrid, and per WFH employees. Yet another key workplace discipline – marketing – has not followed suit. However, it needs to in order to be effective in this new environment. This conversation will reveal why this is such an urgent imperative for businesses at every size and stage.
Mike Fortes, Berkshire HomeServices
Craig Hagopian, Chalk Digital
