Conference Coverage, Localogy 2022

What can we learn from the evolutionary path of one company in SMB SaaS? Evercommerce has come a long way since its early days of

Kayla Dillon runs marketing for Bar Louis, a bar/restaurant chain that scored off the charts in Soci’s Location Marketing Benchmarking Report. This is an annual

The multi-location brand is a unique animal in the local commerce ecosystem. They have the benefit of national-brand marketing support but the barriers of decentralized

The pandemic plus disruptive players like Carvana have pushed car dealers to acquire and serve customers in vastly different ways. This afternoon’s frictionless commerce session

Though digital transformation has accelerated in the Covid-era, there’s been ample evolution over the past decade that’s been overshadowed. Panning back to the larger evolutionary

The area of technology we call SMB SaaS continues to expand. With more comprehensive bundles, SMB SaaS providers can hit many targets – greater ARPU,

Marketing agencies are a key part of the local advertising and commerce ecosystem. But how are they evolving and what’s the state of the union

SEO is sort of a black box, but enough smart people have reverse-engineered Google’s algorithm with enough trial & error, that it’s become somewhat of

Though search is the go-to standard for finding things online, it may be misaligned with the way that humans think and behave. This concept is

Though tech conferences are often dominated by innovative startups and their strategic discussions, it’s rarer to hear directly from end-users and buyers of that tech.

It’s quite an understatement to say the last couple of years have been difficult for those leading organizations. This was true from hospitals to schools

Turning an old-line radio sales force into multi-product sellers is a big task. But it’s a critical one for iHeartMedia. In addition to radio, iHeart

Hypergrowth is the holy grail. But beyond aspiration, how is it achieved in realistic ways (considering the need to eat and sleep)? ActiveCampaign’s Maria Pergolino

Websites are the standard unit of the internet. But though mature, they continue to evolve – not just the underlying capability itself but impactful external