Websites are the standard unit of the internet. But though mature, they continue to evolve – not just the underlying capability itself but impactful external factors such as Google’s ranking factors. What’s the state of the union. Duda’s Russ Jeffrey broke it down for us.
Key Takeaways
Here are a few key messages or insights that we gleaned from this session.
- Speed is the newest standard in websites. Google’s Core Vitals rollout has cemented this.
- This is both the carrot and the stick for website owners because slow sites will get de-ranked while fast sites are up-ranked.
- .1 second reduction in loading time leads to a 10 percent increase in conversion rates.
- To increase site speed, it’s all about things like image size and other tactics like lazy loading images and minifying CSS and JSS.
- Of course, SMBs don’t understand the previous bullet, meaning they need a DIFM or turnkey approach.
- To sell SMBs on all of the above, go back to the carrot and the stick… and instill a sense of FOMO. They’re losing ground (traffic) to competitors with a slow website.
Websites: Building Today for Tomorrow’s Experience
CMS platforms still underperform when it comes to speed … not to mention, customers expect to use analytics, booking, eCommerce and other capabilities while still delivering a fast-loading website. What if you could turn this into your advantage? This session will address the challenges SMBs face in terms of website readiness and optimization for speed, how to turn these challenges into opportunities and potential impact on conversions and ultimately sales.
Russ Jeffery, Director of Strategic Integrations – Duda
