Though tech conferences are often dominated by innovative startups and their strategic discussions, it’s rarer to hear directly from end-users and buyers of that tech. We got that rare treat today at Localogy 2022 with two real-life businesses that broke down the marketing tactics they practice.
Key Takeaways
Here are a few key messages or insights that we gleaned from this session.
- Small-business marketing is a moving target, and it depends on what types of action proprietors want to drive.
- For example, the nature of leads shifted during the pandemic (not driving people to a store that’s closed), and business details are dynamic (hours, mask policies, etc.).
- That required lots of agility, but those who survived that storm are now stronger for it and primed for a post-covid era. Flexibility and strong teams are the key, say our panelists.
- Though Covid is in retreat (fingers crossed), there are several other macro challenges including inflation and the great resignation.
- For the latter, businesses have to shift their attitudes and practices to better recruit Gen-Z. This means initiating programs for things that are important to them such as mission-driven practices and workplace diversity.
- It also means being present across channels. In an increasingly fragmented media landscape, that becomes harder and harder, signaling a business opportunity for SMB-focused agencies and tech providers that can ease that omnichannel burden.
Navigating the Continued Financial Challenges Wrought by the Pandemic
Facing unprecedented challenges brought on by the pandemic, many local service providers have learned to digitize, managing to not only survive but thrive. In this session, Scorpion’s COO sits down with local services provider customers to discuss how small businesses can overcome the many challenges they face with examples of how some savvy owners have been able to continue to grow against all odds.
Raj Ramanan, COO – Scorpion
Shana Krisan, VP Marketing – Goldfish Swim School
Janis Jarosz, VP Marketing – Christian Brothers Automotive
