What can we learn from the evolutionary path of one company in SMB SaaS? Evercommerce has come a long way since its early days of PaySimple to today’s publicly traded powerhouse. How did it get there, and how does it continue to tackle a $1.3 trillion addressable market of SMB operational and marketing software spend? CMO Sarah Jordan breaks down the learnings.
Key Takeaways
Here are a few key messages or insights that we gleaned from this session.
- Everyone wants to be “all-in-one,” but you can’t be one size fits all, says Jordan
- There’s a sweet spot between maximizing a total addressable market and maintaining product focus
- That optimal mix will also be different for all software companies, defined by their competency, competitive edge, and ability to execute several products well.
- The same concept goes beyond breadth of products and applies also to breadth of a given target market. The latter is a function of business verticals, size, and other customer attributes.
- Home services is a smart choice considering all of the above because it’s targeted, yet large enough to not diminish a given software provider’s total addressable market.
EverCommerce Evolves
Over the last half decade, one of the most active and energetic players in the local space has been EverCommerce (EVCM). CMO Sarah Jordan has been on the journey from the days of PaySimple to today’s public company. Sarah will offer her views of how EverCommerce has evolved since the early PaySimple days, how the world of local has changed since the onslaught of the pandemic and how the company is navigating the intersection of local businesses, technology and ever changing customer and consumer expectations.
Sarah Jordan, CMO – EverCommerce
