The end-to-end cycle from product inception to release is a long and winding road, whose playbook continues to develop. How are two companies navigating such strategies? We talk to Hibu and Ansira.
Product Release Cycles: Devising, Developing & Driving
What are today’s success factors in bringing a new product or feature to market? From inception to implementation, how is it done today and what are the new realities of product dev cycles?
Speakers
Nick Hopkins, Hibu
James Morse, Ansira
Key Takeaways
- Everyday, we see announcements for new software product releases.
- But behind that release is months or even years of development.
- The full cycle of devising, developing, and driving a product release is extensive.
- This has accelerated during and after the Covid software boom, due to competitive pressure.
- But that’s not to say that release cycles should be rushed. There are several considerations.
- It often needs to pass the test of scalability, such as its rollout viability without draining resources.
- And it obviously also has to offer a worthwhile addressable market and revenue lift.
- In many cases, all of the above boils down to a question of whether or not it serves customers (or target customers).
- That can get complicated when weighing what customers are asking for versus giving them what you think they need.
- A software company’s job is often to spot trends and skate to where the puck is going… which deviates from what customers are asking for today.
- This all becomes one big balancing act to prioritize product ideas and choose the path of greatest impact… which will be different for every company.
