Most tech startups do PR wrong. How should they be thinking and acting? JOTO PR Disruptors’ Karla Jo Helms has answers.
Anti-PR®: The New Playbook for Controlling Your Narrative and Winning Market Domination
What are PR best practices and top considerations for startups in today’s environment? What’s the best way to get positive press, pitch product releases to journalists, and own the narrative?
Speakers
Karla Jo Helms, JOTO PR Disruptors
Key Takeaways
- PR is a key function for tech startups to gain visibility and positive associations.
- Yet most companies do it wrong, or have the wrong expectations.
- Enter Anti-PR – the playbook invented by JOTO PR Disruptors and Karla Jo Helms.
- Addressing the L25 audience, she breaks down some of its dynamics and tactics.
- For example, focus on the new network media, as opposed to mainstream media.
- In other words, avoid the temptation to get drawn into the reach of TechCrunch.
- Greater impact and direct business results could come from targeted trade press.
- Also think bigger when bringing news to market. Too often, press releases are boring and inside baseball.
- Instead, think of a broader or more appealing angle. How can a given announcement be jazzed up with larger implications (think: global issues like environmental impact or other altruistic ways it can be spun)?
- Using key aspects of the Anti-PR playbook helped a med tech company fend off PR attacks from a larger player that felt threatened by its market moves. It’s now thriving.
- That just scratches the surface of Anti-PR, and KJ will be back in future Localogy Insider articles to add color.
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