At the recent Localogy Place conference, Meta’s Matthew Christiansen walked us through the company’s metaverse vision and execution so far. How have brands like Wendy’s provided a model for metaverse marketing? We break it down.
After 2 days of discussion around the opportunities and practical challenges of the “real-world metaverse,” (still an undefined concept), we pause to examine the agency
Given the metaverse’s “embodied” aspects (credit: Zuckerberg), it will be much more dimensional including sensory immersion. That inherently means it should be more human-centric than
The “real-world metaverse” holds ample opportunity as indicated by a flood of online commentary. But stepping beyond blue-sky narratives about how this technology will change
Opportunity continues to emerge at the intersection of the digital and physical worlds, otherwise known as “phygital.” How is this being unlocked and how are
Privacy reform has defined the past half-decade in the media, marketing, and ad-tech worlds. When these functions transition to the metaverse, privacy concerns will go
To what degree will local data support and fuel a real-world metaverse? Just like it’s been instrumental in local marketing and attribution in the smartphone
Rather than be a reset, the metaverse will sprout out of the existing web, infusing more 3D and “embodied” experiences as Mark Zuckerberg says. As
One of the key aspects of a real-world metaverse is location-based data that’s geo-anchored to activate digital experiences where and when relevant. Google is primed
The metaverse is still early and undefined but much of it is just the next version of networked experiences… in other words, the internet. Many
One of the launchpoints for the real-world metaverse will be the longstanding digital out-of-home (DOOH) space. Activations for AR and other immersive media can happen
One of the early killer apps for the metaverse is music and entertainment. Concerts in Fortnite and other metaverse outputs continue to break attendance records
The real-world metaverse will be nothing without data. We’re talking place data, business data and all the things traditionally covered by location-intelligence companies like Groundtruth.
Square is closer to the SMB than anyone. How has its business evolved from the mobile dongle used by food trucks and farmer’s markets? And
There’s lots of excitement over a real-world metaverse to bring greater digital depth and dimension to physical waypoints like SMB storefronts. But beyond the sexy
Meta jumpstarted the current wave of public interest in the metaverse. So what’s its vision for how that will materialize in the coming years and
Niantic Lightship is a platform that will empower developers to build Pokemon Go-like geospatial AR experiences. It takes the game’s architecture and spatial mapping chops and wraps it up in a platform.
Those who follow Yext know that it is on an ongoing quest to answer consumers’ questions directly. Its Answers line of products eschews the common search paradigm of link-based results. We discussed with CDO Christian Ward at Localogy Place.
Special Edition: Here is a roundup of all the recap posts from the presentations that took place at the 2016 Place Conference in Chicago, September
Four Entertainment Group (4EG), a privately held company of various bars and restaurants in Chicago and Cincinnati, had no systematic email collection mechanism across locations,
