Yelp made a move this week that deepens its relationships with national brands – an area of development housed in its Yelp for Brands division. Specifically, it launched a toolkit for consumer-facing brands to more effectively market themselves in location-relevant ways, including local flair & flavors.
Though the long tail of local mostly consists of small businesses, there are several national brands in the mix. One advantage that these entities often
At the recent Localogy Place conference, Meta’s Matthew Christiansen walked us through the company’s metaverse vision and execution so far. How have brands like Wendy’s provided a model for metaverse marketing? We break it down.
It used to be kind of a thing for companies, often eCommerce businesses, to use the “dot com” from their URL as an explicit element
Every quarter, TapClicks produces a benchmark report that analyzes the ad data flowing through its platform to spot digital marketing trends across channels. These range
As we enter the home stretch of this unrelenting and remarkably resilient year known as 2020, marketers have had to employ a level of nimbleness
Localogy Insider frequently covers the challenging task brands face in effectively communicating marketing messages in a localized fashion. It’s a tough problem to solve. Particularly
Restaurant delivery app Olo Founder & CEO Noah Glass has been making the rounds to talk up his company’s recent integration with Google, which he
On last week’s LSA webinar with MomentFeed CEO Nick Hedges, “Proximity Search Optimization is the New Norm,” a number cited in the course of the
According to a new study, 80% of brands don’t have a long-term mobile strategy. Of that 80%, 32% weren’t well defined, 25% didn’t have a
