Yelp
What’s Behind Yelp’s New Attribution and “Showcase” Features?
Yelp is going deeper into attribution and video advertising. Following closely behind its recent UX enhancements for a personalized front end, the company this week
Groupon
ICYMI: What’s New in SMB Tech
“ICYMI (in case you missed it) What’s New in SMB SaaS” is a periodic series on LSA Insider that curates and offers brief commentary on
Annual Conference
Yelp COO Donaker, Google Executives Thota and Wood Added to LSA16 Agenda
Less than two months out, we are quickly approaching the 2016 Local Search Association Conference in San Francisco, March 7-9. The agenda is taking shape
local media
Data: 91% of SMBs Use Digital Marketing Tools
While much of the SMB marketing narrative has been around lacking participation in digital marketing, a new Yelp study provides stats to the contrary. According
Annual Conference
LSA15: Automation and the SMB Back-Office
A new generation of platforms and tools are providing “back-office” and marketing automation to small businesses. Panelists featuring Raj Mukherjee of GoDaddy, Peter Curzon of
Annual Conference
Digital Boot Camp: Q&A with Yelp, Yahoo, YP, Closely, Moz
During this session at the first Digital Boot Camp, the audience got a chance to get answers to burning questions as it relates to digital
Digital Boot Camp
Digital Boot Camp: Yelp Talks Managing Your Online Reputation
Morgan Remmers of Yelp discussed the importance of ratings and reviews sites when it comes to any SMBs online presence. According to a 2014 Nielsen study,
Acxiom
LSA Members in the News 3/2/15: Urgent.ly, BuzzBoard, Yahoo, Telmetrics
Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured
Annual Conference
GoDaddy, Yelp, Yahoo, Google, YP, Closely to Speak at LSA’s Digital Boot Camp in LA
As an industry we talk a lot about small business owners but we rarely talk to them directly. For this reason, on April 19, in advance of
BBB
Renaissance of BBB, Health Inspection Data in Digital Age
Two established sources of data that help consumers make purchase decisions are experiencing somewhat of a rebirth thanks to digital tech. By shacking up with