Pro Features

Yelp Shines a Light on Review Fraud

One of the most powerful underlying factors for Yelp’s ongoing success is trust. This drives the reviews leader’s status as a place to get reliable local business information. All of this resurfaced today when Yelp announced a new feature that will list the suspicious or misleading reviews activity it uncovers.

Pro Features

Will AI Take Over Local Business Reviews?

Amidst a wave of excitement around the generative and conversational AI, the tech and media words continue to reach around and speculate it applies to their products. Now the latest area of applicability has emerged: reviews.

yelp revenue
earnings

Yelp Grows Q2 Net Revenue by 13%

The iconic local directory Yelp has released its Q2 2023 financial results showing a 13% net revenue increase to $337 million vs Q2 2022.  The

Pro Features

Yelp Jumps on the AI Train For a Smarter UX

You can now add Yelp to the growing list of companies integrating AI to boost its user experience. And like much of the AI advancement and excitement over the past few months, this involves conversational AI and large language models.

yelp revenue
Pro Features

Study: Yelp Presence Boosts Bar & Restaurant Revenue

Does presence on Yelp help or hurt SMBs’ customer acquisition and operational success? A new study from the National Bureau of Economic Research found that establishing a Yelp presence leads to revenue boosts of 5 percent on average. 

Pro Features

Yelp Study Confirms Pandemic Exodus

One of the common talking points when it comes to the pandemic’s impact on US culture is how remote work “new normals” empowered individuals to

Pro Features

Yelp Exposes Investment in Platform Trust & Safety

In an ongoing effort to provide more transparency on how its local search and reviews engine works, Yelp has released its latest Trust & Safety report. It details how the company uses machine learning and human moderation to quell deceptive content

Yelp Reports All-Time High in New Business Openings
Pro Features

Yelp: 2022 Set Record for Business Openings

Amidst a suffering economy, tripledemic, and other world volatility, Yelp brings us some good news. The firm reports in its 2022 New Business Openings Report that the past year saw a record number of SMBs open in the U.S..

Yelp Local Service
home services

‘Projects’ Deepens Yelp’s Role in Home Services

Yelp today launched a new feature that broadens its role in helping consumers execute home services projects. Known as ‘Projects,’ it helps homeowners not only find local service professionals but manage project lifecycles.

YELP reviews
Pro Features

Yelp: What Makes Reviews Trustworthy?

In a fresh batch of survey data released today, Yelp poses the ultimate question: What makes reviews trustworthy? This is an ongoing area of optimization for Yelp, as it’s foundational to its core reviews product. We dive into the results.

email marketing

Yelp Fusion Integrates with Mailchimp

Yelp announced today that it’s coming to an inbox near you. This comes about through a partnership with MailChimp that brings Yelp Fusion into the email marketing mix. We examine the drivers and dynamics for SMB marketing.

Pro Features

Yelp Salutes Veteran-Owned SMBs

In honor of the upcoming Veteran’s Day, Yelp announced a series of moves to support veteran-owned businesses. These include a way for businesses to self-identify as veterans, a new fund , and a resource hub for these proprietors.

Yelp Reports All-Time High in New Business Openings
Pro Features

The New Face of SMBs: A Conversation with Yelp

In the local media and commerce sectors, we continue to see rapid product evolution. But we’re also tracking another evolution: SMBs themselves. How are they advancing? We discuss with Yelp SVP Chad Richard.