Does presence on Yelp help or hurt SMBs’ customer acquisition and operational success? A new study from the National Bureau of Economic Research found that establishing a Yelp presence leads to revenue boosts of 5 percent on average.
One of the common talking points when it comes to the pandemic’s impact on US culture is how remote work “new normals” empowered individuals to
In an ongoing effort to provide more transparency on how its local search and reviews engine works, Yelp has released its latest Trust & Safety report. It details how the company uses machine learning and human moderation to quell deceptive content
Episode 8 of Localogy’s “This Week in Local” podcast tackles two data-focused, post-pandemic issues on the minds of Localogy analysts Mike Boland and Charles Laughlin, who co-host
Amidst a suffering economy, tripledemic, and other world volatility, Yelp brings us some good news. The firm reports in its 2022 New Business Openings Report that the past year saw a record number of SMBs open in the U.S..
Yelp today launched a new feature that broadens its role in helping consumers execute home services projects. Known as ‘Projects,’ it helps homeowners not only find local service professionals but manage project lifecycles.
In a fresh batch of survey data released today, Yelp poses the ultimate question: What makes reviews trustworthy? This is an ongoing area of optimization for Yelp, as it’s foundational to its core reviews product. We dive into the results.
Yelp announced today that it’s coming to an inbox near you. This comes about through a partnership with MailChimp that brings Yelp Fusion into the email marketing mix. We examine the drivers and dynamics for SMB marketing.
In honor of the upcoming Veteran’s Day, Yelp announced a series of moves to support veteran-owned businesses. These include a way for businesses to self-identify as veterans, a new fund , and a resource hub for these proprietors.
In the local media and commerce sectors, we continue to see rapid product evolution. But we’re also tracking another evolution: SMBs themselves. How are they advancing? We discuss with Yelp SVP Chad Richard.
Yelp came out with a strong Q2 report yesterday, with earnings per share (eps) of $0.11, beating the consensus estimate of $0.01. That was a
Yelp last fall launched a new mobile interface that was focused on restaurant discovery. But there was one big limitation… it was only available on iOS. This week, it extends these updates to Android devices. We examine.
A new survey from Yelp reveals that the consumer psychology around local business reviews is evolving. They’re reading more reviews, but doing so with a scrutinizing eye… a sign of the times in the age of misinformation.
Yelp is rolling out a new feature known as Request a Call. As its name suggests, this lets Yelp users request phone calls from businesses to ask questions, scope a job or get a service quote. We examine drivers & dynamics.
To commemorate Earth Day, Yelp is out with a blitz of new announcements and initiatives to support eco-friendliness. These include new eco-friendly business attributes and a sustainability resource hub for SMBs. We examine.
Yelp has announced an expanded partnership with food-tech startup Hazel Analytics. This will bring more health and safety ratings to Yelp, expanding its SMB data and search filters in yet another direction. We examine.
Yelp announced today that it’s expanding its Fusion product to the automobile. This comes about through a partnership with Uber that brings Yelp to high-intent users in transit. We examine drivers & dynamics.
Yelp announced a series of new features for Yelp for Business today, including business-facing tools to give SMBs more control over Yelp ads and direct communications with users. We examine the drivers & dynamics.
But new data from Yelp and market research firm Kelton indicate that quality may trump quantity. By quality, we mean depth, length, tone and other attributes that bestow trust in a given review. We examine the survey results and strategic takeaways.
Yelp announced a new interface that could boost restaurant discovery. Specifically, it’s a feed-based format that puts restaurant dishes front and center. This flips the script from a reviews and listings-forward UX to a food-forward one.
