Yelp last fall launched a new mobile interface that was focused on restaurant discovery. But there was one big limitation… it was only available on iOS. This week, it extends these updates to Android devices. We examine.
A new survey from Yelp reveals that the consumer psychology around local business reviews is evolving. They’re reading more reviews, but doing so with a scrutinizing eye… a sign of the times in the age of misinformation.
Yelp is rolling out a new feature known as Request a Call. As its name suggests, this lets Yelp users request phone calls from businesses to ask questions, scope a job or get a service quote. We examine drivers & dynamics.
To commemorate Earth Day, Yelp is out with a blitz of new announcements and initiatives to support eco-friendliness. These include new eco-friendly business attributes and a sustainability resource hub for SMBs. We examine.
Yelp has announced an expanded partnership with food-tech startup Hazel Analytics. This will bring more health and safety ratings to Yelp, expanding its SMB data and search filters in yet another direction. We examine.
Yelp announced today that it’s expanding its Fusion product to the automobile. This comes about through a partnership with Uber that brings Yelp to high-intent users in transit. We examine drivers & dynamics.
Yelp announced a series of new features for Yelp for Business today, including business-facing tools to give SMBs more control over Yelp ads and direct communications with users. We examine the drivers & dynamics.
But new data from Yelp and market research firm Kelton indicate that quality may trump quantity. By quality, we mean depth, length, tone and other attributes that bestow trust in a given review. We examine the survey results and strategic takeaways.
Yelp announced a new interface that could boost restaurant discovery. Specifically, it’s a feed-based format that puts restaurant dishes front and center. This flips the script from a reviews and listings-forward UX to a food-forward one.
Yelp has announced new features for service businesses. These include custom search filters that can be set by businesses and used by consumers. There’s also a new reviews flow, themed ads, and project cost guides. We examine.
Yelp today announced a fairly significant structural expansion to its ad products. For the first time, it’s offering ad placement and management for campaigns that happen outside of Yelp’s own four walls. We examine details and dynamics.
Local business digital marketing firm Scorpion has announced that it’s now a Yelp Advertising Partner. This signals the latest move in Scorpion’s expansion to new consumer touchpoints — in this case tens of millions of Yelp users.
Yelp today rolled out a series of new features to help SMBs refine their presence and ads on the platform. The idea is to give SMBs more granular local presence management, and more options to control their exposure.
When looking for business recommendations, like where to dine out or which landscaper to hire, people used to simply ask their friends, family, and coworkers.
Restaurant and dining-related software has been in the news lately. Earlier today we reported on Toast’s plans for an IPO this year. The interesting subtext
Matchcraft announced today that it will integrate Yelp ads into its adVantage digital marketing platform. This adds another source of traffic for clients using adVantage
Depending on where you live, you may have come across that restaurant, tavern, or coffee shop that seems to be challenging the rules around COVID-19
In September, we wrote about the toll the pandemic has taken on the restaurant space. This was according to data collected by Yelp as part
Yelp released its September Local Economic Impact Report today and the findings were pretty grim. The big headline from this report is Yelp’s estimate that
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading
