Yelp has announced new features for service businesses. These include custom search filters that can be set by businesses and used by consumers. There’s also a new reviews flow, themed ads, and project cost guides. We examine.
Yelp today announced a fairly significant structural expansion to its ad products. For the first time, it’s offering ad placement and management for campaigns that happen outside of Yelp’s own four walls. We examine details and dynamics.
Local business digital marketing firm Scorpion has announced that it’s now a Yelp Advertising Partner. This signals the latest move in Scorpion’s expansion to new consumer touchpoints — in this case tens of millions of Yelp users.
Yelp today rolled out a series of new features to help SMBs refine their presence and ads on the platform. The idea is to give SMBs more granular local presence management, and more options to control their exposure.
When looking for business recommendations, like where to dine out or which landscaper to hire, people used to simply ask their friends, family, and coworkers.
Restaurant and dining-related software has been in the news lately. Earlier today we reported on Toast’s plans for an IPO this year. The interesting subtext
Matchcraft announced today that it will integrate Yelp ads into its adVantage digital marketing platform. This adds another source of traffic for clients using adVantage
Depending on where you live, you may have come across that restaurant, tavern, or coffee shop that seems to be challenging the rules around COVID-19
In September, we wrote about the toll the pandemic has taken on the restaurant space. This was according to data collected by Yelp as part
Yelp released its September Local Economic Impact Report today and the findings were pretty grim. The big headline from this report is Yelp’s estimate that
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading
Yelp is going deeper into attribution and video advertising. Following closely behind its recent UX enhancements for a personalized front end, the company this week
“ICYMI (in case you missed it) What’s New in SMB SaaS” is a periodic series on LSA Insider that curates and offers brief commentary on
Less than two months out, we are quickly approaching the 2016 Local Search Association Conference in San Francisco, March 7-9. The agenda is taking shape
While much of the SMB marketing narrative has been around lacking participation in digital marketing, a new Yelp study provides stats to the contrary. According
A new generation of platforms and tools are providing “back-office” and marketing automation to small businesses. Panelists featuring Raj Mukherjee of GoDaddy, Peter Curzon of
During this session at the first Digital Boot Camp, the audience got a chance to get answers to burning questions as it relates to digital
Morgan Remmers of Yelp discussed the importance of ratings and reviews sites when it comes to any SMBs online presence. According to a 2014 Nielsen study,
Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured
As an industry we talk a lot about small business owners but we rarely talk to them directly. For this reason, on April 19, in advance of
