Pro Features, Reviews, revive, SMB, Yelp

In an ongoing effort to provide more transparency on how its local search and reviews engine works, Yelp today released its annual Trust & Safety

One of the most powerful underlying factors for Yelp’s ongoing success is trust. This drives the reviews leader’s status as a place to get reliable local business information. All of this resurfaced today when Yelp announced a new feature that will list the suspicious or misleading reviews activity it uncovers.

Amidst a wave of excitement around the generative and conversational AI, the tech and media words continue to reach around and speculate it applies to their products. Now the latest area of applicability has emerged: reviews.

You can now add Yelp to the growing list of companies integrating AI to boost its user experience. And like much of the AI advancement and excitement over the past few months, this involves conversational AI and large language models.

In an ongoing effort to provide more transparency on how its local search and reviews engine works, Yelp has released its latest Trust & Safety report. It details how the company uses machine learning and human moderation to quell deceptive content

In a fresh batch of survey data released today, Yelp poses the ultimate question: What makes reviews trustworthy? This is an ongoing area of optimization for Yelp, as it’s foundational to its core reviews product. We dive into the results.

A new survey from Yelp reveals that the consumer psychology around local business reviews is evolving. They’re reading more reviews, but doing so with a scrutinizing eye… a sign of the times in the age of misinformation.

To commemorate Earth Day, Yelp is out with a blitz of new announcements and initiatives to support eco-friendliness. These include new eco-friendly business attributes and a sustainability resource hub for SMBs. We examine.

Yelp has announced an expanded partnership with food-tech startup Hazel Analytics. This will bring more health and safety ratings to Yelp,  expanding its SMB data and search filters in yet another direction. We examine.

Yelp announced a series of new features for Yelp for Business today, including business-facing tools to give SMBs more control over Yelp ads and direct communications with users. We examine the drivers & dynamics.

But new data from Yelp and market research firm Kelton indicate that quality may trump quantity. By quality, we mean depth, length, tone and other attributes that bestow trust in a given review. We examine the survey results and strategic takeaways.

Yelp announced a new interface that could boost restaurant discovery. Specifically, it’s a feed-based format that puts restaurant dishes front and center. This flips the script from a reviews and listings-forward UX to a food-forward one. 

Yelp has announced new features for service businesses. These include custom search filters that can be set by businesses and used by consumers. There’s also a new reviews flow, themed ads, and project cost guides. We examine.