Pro Features
TikTok’s Local Search Ambitions Ratchet up With Reviews
TikTok’s latest move in local search is evident through a new feature it’s testing: place reviews. We examine the evidence.
BirdEye
What’s the State of Online Reviews in 2025?
Online reviews continue to be one of the tentpoles of localized marketing and search. They’re also the bain of many SMBs’ existence – a necessary
AI
Chatmeter Uncovers Consumers’ Food-Delivery Gripes
Just in time for the Superbowl – one of America’s preeminent eating holidays – Chatmeter has released a new report that uncovers consumer sentiments around food delivery.
Pro Features
Yelp’s Trust & Safety Report Brings New Meaning in the Age of AI
Yelp’s annual Trust & Safety report is out today. Every year, it reveals how Yelp’s local search and reviews engine works, including reliance on machine learning and human moderation to police deceptive reviews. As part of this exercise, it also quantifies its policy enforcement efforts around bad actors.
Google Business Profile
Local SEO Tips for the Holiday Season
For many local businesses, especially retail, restaurant, entertainment, and hospitality industry businesses, the holiday season is one of the busiest times of the year. Doubling
Pro Features
Yext Elevates AI’s Role in Optimizing Business Reviews
Yext this week announced the launch of its expanded AI Review Generation feature. It lets businesses request and manage reviews from 80 supported review sites including Google, and Facebook.
home services
Yelp Reports Robust Growth for Local Home Services
Home services are on a roll. This is according to Yelp’s State of Services report, which launched today to track health and activity in local services, as seen on Yelp.
automattic
ChatGPT Milestone, Automattic Assistant, Tiger Pistol Experiment, FTC Ruling
Here’s a quick look at the top stories in Local, ChatGPT app sets a new milestone, Automattic has launched a new writing assistant, Tiger Pistol’s
FTC
FTC Officially Bans Fake Reviews
The FTC has announced its final rule that bans fake reviews and testimonials. We break down the results and provide an official statement from the reviews king: Yelp.
Local Search
If You’re Not Doing Review Analysis for Local SEO, You’re Doing It Wrong
Local SEO is a crucial strategy for any brick-and-mortar or service-area business looking to attract nearby customers and compete effectively in the local search market.
Pro Features
Yelp Demonstrates Investment in Platform Trust & Safety
In an ongoing effort to provide more transparency on how its local search and reviews engine works, Yelp today released its annual Trust & Safety
Pro Features
Yelp Shines a Light on Review Fraud
One of the most powerful underlying factors for Yelp’s ongoing success is trust. This drives the reviews leader’s status as a place to get reliable local business information. All of this resurfaced today when Yelp announced a new feature that will list the suspicious or misleading reviews activity it uncovers.
Pro Features
Will AI Take Over Local Business Reviews?
Amidst a wave of excitement around the generative and conversational AI, the tech and media words continue to reach around and speculate it applies to their products. Now the latest area of applicability has emerged: reviews.
AI
Birdeye Leverages Google AI to Boost CX
Increasingly, deploying AI is becoming table stakes for agencies offering solutions like social media and reviews management for brands. In recent months, we’ve seen a
AI
Chatmeter Applies AI to Brand Intelligence & Reputation Management
Brand intelligence and reputation/reviews management firm Chatmeter recently announced an “expanded suite of generative AI tools designed to empower brands to connect with customers faster
Pro Features
Yelp Jumps on the AI Train For a Smarter UX
You can now add Yelp to the growing list of companies integrating AI to boost its user experience. And like much of the AI advancement and excitement over the past few months, this involves conversational AI and large language models.
Pro Features
Yelp Exposes Investment in Platform Trust & Safety
In an ongoing effort to provide more transparency on how its local search and reviews engine works, Yelp has released its latest Trust & Safety report. It details how the company uses machine learning and human moderation to quell deceptive content
Pro Features
Yelp: What Makes Reviews Trustworthy?
In a fresh batch of survey data released today, Yelp poses the ultimate question: What makes reviews trustworthy? This is an ongoing area of optimization for Yelp, as it’s foundational to its core reviews product. We dive into the results.
email marketing
Yelp Fusion Integrates with Mailchimp
Yelp announced today that it’s coming to an inbox near you. This comes about through a partnership with MailChimp that brings Yelp Fusion into the email marketing mix. We examine the drivers and dynamics for SMB marketing.
Pro Features
Yelp: Review Quality Beats Quantity
A new survey from Yelp reveals that the consumer psychology around local business reviews is evolving. They’re reading more reviews, but doing so with a scrutinizing eye… a sign of the times in the age of misinformation.