One of the places AI is being integrated in local business marketing is responding to reviews. This was an example cited several times at Localogy’s L26. What’s the opportunity to do this? What are pitfalls? And who’s doing it right?
Google has quietly introduced a change to its review ecosystem that could have outsized implications for local businesses and local SEO: users can now display
Business owners and SEO professionals have always understood the power of reviews, especially Google reviews, when it comes to earning trust and outperforming competitors in
TikTok’s latest move in local search is evident through a new feature it’s testing: place reviews. We examine the evidence.
Online reviews continue to be one of the tentpoles of localized marketing and search. They’re also the bain of many SMBs’ existence – a necessary
Just in time for the Superbowl – one of America’s preeminent eating holidays – Chatmeter has released a new report that uncovers consumer sentiments around food delivery.
Yelp’s annual Trust & Safety report is out today. Every year, it reveals how Yelp’s local search and reviews engine works, including reliance on machine learning and human moderation to police deceptive reviews. As part of this exercise, it also quantifies its policy enforcement efforts around bad actors.
For many local businesses, especially retail, restaurant, entertainment, and hospitality industry businesses, the holiday season is one of the busiest times of the year. Doubling
Yext this week announced the launch of its expanded AI Review Generation feature. It lets businesses request and manage reviews from 80 supported review sites including Google, and Facebook.
Home services are on a roll. This is according to Yelp’s State of Services report, which launched today to track health and activity in local services, as seen on Yelp.
Here’s a quick look at the top stories in Local, ChatGPT app sets a new milestone, Automattic has launched a new writing assistant, Tiger Pistol’s
The FTC has announced its final rule that bans fake reviews and testimonials. We break down the results and provide an official statement from the reviews king: Yelp.
Local SEO is a crucial strategy for any brick-and-mortar or service-area business looking to attract nearby customers and compete effectively in the local search market.
In an ongoing effort to provide more transparency on how its local search and reviews engine works, Yelp today released its annual Trust & Safety
One of the most powerful underlying factors for Yelp’s ongoing success is trust. This drives the reviews leader’s status as a place to get reliable local business information. All of this resurfaced today when Yelp announced a new feature that will list the suspicious or misleading reviews activity it uncovers.
Amidst a wave of excitement around the generative and conversational AI, the tech and media words continue to reach around and speculate it applies to their products. Now the latest area of applicability has emerged: reviews.
Increasingly, deploying AI is becoming table stakes for agencies offering solutions like social media and reviews management for brands. In recent months, we’ve seen a
Brand intelligence and reputation/reviews management firm Chatmeter recently announced an “expanded suite of generative AI tools designed to empower brands to connect with customers faster
You can now add Yelp to the growing list of companies integrating AI to boost its user experience. And like much of the AI advancement and excitement over the past few months, this involves conversational AI and large language models.
In an ongoing effort to provide more transparency on how its local search and reviews engine works, Yelp has released its latest Trust & Safety report. It details how the company uses machine learning and human moderation to quell deceptive content
