Here’s a quick look at the top stories in Local, Yext AI insight with CEO Mike Walrath, TikTok comes for Google, Publicis beefs up attribution with acquisition, when to do local SEO competitor analysis for MULO brands.
In case you missed it, here are the top four biggest stories from Localogy Insider.
- Yext embodies fundamentals in presence management while also being at the vanguard of AI. We dive into insights from CEO Mike Walrath.
- Known as TikTok Search Ads Campaign, TikTok new program offers paid placement for contextually-targeted ads on its search results page.
- Publicis has acquired Mars United Commerce, whose intelligence platform is hoped to round out its analytics muscle.
- To succeed in local search multi-location brands need a hyperlocal strategy, which involves in-depth local SEO competitor analysis.
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