Square is closer to the SMB than anyone. How has its business evolved from the mobile dongle used by food trucks and farmer’s markets? And how has the company evolved in the process?

Key Takeaways

Here are a few key messages or insights that we gleaned from this session.

• Square made an organizational shift recently to become a family of brands, under the umbrella of Block. Analogous to Google’s shift to Alphabet, it involves products like Square, Cash (P2P payments), and other ventures into crypto and other areas.
• Square’s utility and distribution have also amplified by becoming a platform. It has integrations with other local business technologies which broadens its operational utility beyond payments (think: inventory management or table reservation systems).
• Looking forward there’s an opportunity to keep expanding into other functional areas such as marketing. Armed with its SMB transactional data, it can help businesses decide where they should sell, advertise and list products on online marketplaces.

Transactions in the Metaverse: A Fireside Chat with Square

How will today’s payment infrastructure take form in tomorrow’s shifting digital landscape? We’ll hear from the SMB payment gurus at Square about what they’re building.

Mike Cohen, Square